Website traffic
How much traffic does basketball-reference.com get?
8.86M
-17.93%MoMEstimated monthly visits
15.7M10.46M5.23M0
Global rank
5,781
Country rank · United States
1,819
Category rank · Basketball
2
Average visit duration
03:51
Pages per visit
4.28
Bounce rate
48.78%
Domain age
26 years
Search share
67.0%
Sources
Where does basketball-reference.com's traffic come from?
- Search67.0%
- Direct25.2%
- Referrals5.0%
- Social2.4%
- Generative AI0.2%
- Email0.1%
- Display ads0.1%
- Paid search0.1%
- Other0.0%
Regions
Which countries visit basketball-reference.com?
- United States60.6%
- Canada8.6%
- Australia2.7%
- Taiwan2.4%
- United Kingdom1.7%
See how basketball-reference.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to basketball-reference.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- kawhi leonard72.89K566.13K13%
- basketball referenceBRAND59.01K26.43K223%
- lebron james45.66K814.49K6%
- wnba playoffs34.95K3.73M1%
- jalen brunson33.25K313.34K11%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does basketball-reference.com show publicly?
- Email authentication
- Hosting ASN
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 39 days
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- Not found
- Mail stack
- Google Workspace
- IPv6
- AAAA present
- CAA issuers
- amazon.com · comodoca.com · digicert.com · letsencrypt.org · 2 more
- Site verification TXT
- SOA
- chase.ns.cloudflare.com
- NS
- chase.ns.cloudflare.com. · vivienne.ns.cloudflare.com.
- MX
- 1 aspmx.l.google.com. · 10 aspmx2.googlemail.com. · 10 aspmx3.googlemail.com. · 2 more
Hosting and networkAS13335
- A
- 104.18.7.178 · 104.18.6.178
- AAAA
- 2606:4700::6812:7b2 · 2606:4700::6812:6b2
- Hosting ASN
- AS13335 · 104.18.0.0/20
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- WE1
- Certificate remaining
- 39 days
- Certificate SAN
- DNS:basketball-reference.com · DNS:*.basketball-reference.com
Well-known public paths1 hits
- Present / checked
- 1 / 1
- /ads.txt
- Present · 9.1 KiB
Website information
When was basketball-reference.com registered?
- Domain
- basketball-reference.com
- Registration status
- Domain registered
- Registered
- 2000-12-03
- Registrar
- Amazon Registrar, Inc.
- Expires
- 2026-12-03
- Domain age
- 26 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to basketball-reference.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.