Website traffic
How much traffic does nba.com get?
12.19M
-14.17%MoMEstimated monthly visits
29.63M19.76M9.88M0
Global rank
5,003
Country rank · United States
1,603
Category rank · Basketball
1
Average visit duration
01:42
Pages per visit
2.69
Bounce rate
50.03%
Domain age
32 years
Search share
43.4%
Sources
Where does nba.com's traffic come from?
- Search43.4%
- Direct40.0%
- Social5.0%
- Referrals4.0%
- Email2.7%
- Paid search2.6%
- Display ads1.1%
- Other0.6%
- Generative AI0.5%
Regions
Which countries visit nba.com?
- United States61.1%
- Canada5.3%
- United Kingdom2.9%
- Australia2.7%
- Philippines2.2%
See how nba.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to nba.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- nbaBRAND779.01K2.85M27%
- nba scheduleBRAND163.7K79.43K206%
- clippers77.14K283.59K27%
- boston celtics71.56K102.02K70%
- nba newsBRAND67.04K169.81K40%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does nba.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 567.3 KiB
- Hosting
- AKAMAI-ASN1 Akamai International B.V. · AS20940
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 88 days
Page and SEOSchema 5
- Final URL
- https://www.nba.com/
- Title
- The official site of the NBA for the latest NBA Scores, Stats & News. | NBA.com
- Description
- Follow the action on NBA scores, schedules, stats, news, teams, and players. Buy tickets or watch the games anywhere with NBA League Pass.
- Cross-origin redirect
- Yes
- Word count
- 1,505
- Internal / external links
- 202 / 19
- Canonical
- https://www.nba.com/
- Language
- en
- H1 / H2
- 0 / 5
- Images missing alt
- 61 / 123
- Schema
- BreadcrumbList · ListItem · Organization · SportsOrganization · WebPage
- OG / Twitter
- OG · Twitter
- OG locale
- en_US
- Feed / Manifest / AMP
- Manifest
Technology and tracking1 tracking
- Technology clues
- Next.js · Bot protection
- Tracking clues
- Google Ads
- External script hosts
- cdn.nba.com · securepubads.g.doubleclick.net · tags.nba.com
- Social links
- instagram.com · facebook.com · instagram.com · tiktok.com · x.com · youtube.com
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- selector1 · selector2 · s1 · s2
- Mail stack
- Proofpoint
- IPv6
- No AAAA
- Site verification TXT
- Apple · Atlassian · DocuSign · Facebook · Google · Microsoft · 1 more
- SOA
- a1-148.akam.net
- NS
- a1-148.akam.net. · a5-65.akam.net. · a16-64.akam.net. · 3 more
- MX
- 5 mxb-001bf601.gslb.pphosted.com. · 10 mx0b-001bf601.pphosted.com. · 10 mx0a-001bf601.pphosted.com. · 1 more
Hosting and networkAS20940
- A
- 184.26.43.41 · 184.26.43.10
- Hosting ASN
- AS20940 · 184.26.43.0/24
- Hosting organization
- AKAMAI-ASN1 Akamai International B.V.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- a184-26-43-41.deploy.static.akamaitechnologies.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YR2
- Certificate remaining
- 88 days
- Certificate SAN
- DNS:2k.nba.com · DNS:2kmytotalwellbeing.nba.com · DNS:75shop.ca · DNS:account.nba.com · 16 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 25
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 1
Well-known public paths2 hits
- Present / checked
- 2 / 4
- /app-ads.txt
- Present · 2.9 KiB
- /ads.txt
- Present · 3.0 KiB
Website information
When was nba.com registered?
- Domain
- nba.com
- Registration status
- Domain registered
- Registered
- 1994-11-28
- Registrar
- GoDaddy Corporate Domains, LLC
- Expires
- 2026-11-27
- Domain age
- 32 years
- DNSSEC
- No
- Registry status
- client transfer prohibited · server delete prohibited · server transfer prohibited · server update prohibited
Similar sites
What sites are similar to nba.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.