Traffic
102.27K
-10.94%MoMEstimated monthly visits
126.88K84.59K42.29K0
Global rank
297,949
Country rank · United Kingdom
29,127
Category rank · Financial Planning and Management
334
Average visit duration
00:49
Pages per visit
3.83
Bounce rate
44.09%
Domain age
30 years
Search share
45.0%
Traffic sources
- Search45.0%
- Direct33.7%
- Referrals9.5%
- Email5.1%
- Social4.6%
- Generative AI1.3%
- Other0.8%
- Paid search0.0%
Regions
- United Kingdom52.3%
- United States11.5%
- Canada8.8%
- Ireland3.9%
- India2.8%
See how aviva.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- avivaBRAND19.47K168.14K12%
- aviva loginBRAND6.34K28.74K22%
- myavivaBRAND1.93K10.81K18%
- aviva careersBRAND1.4K3.43K41%
- aviva insuranceBRAND1.18K12.51K9%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
- HTTP 200
- Email authentication
- Hosting ASN
- DNSSEC
- HTTP
- 200
- Page size
- 98.9 KiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.2 · 145 days
Page and SEOSchema 8
- Final URL
- https://www.aviva.com/
- Title
- Aviva corporate website - Aviva plc
- Description
- Our global corporate website for investors, shareholders, career hunters, the media and people interested in our social purpose.
- Cross-origin redirect
- Yes
- Word count
- 1,983
- Internal / external links
- 99 / 26
- Canonical
- https://www.aviva.com/
- Language
- en-GB
- H1 / H2
- 1 / 21
- Images missing alt
- 13 / 13
- Schema
- ContactPoint · Corporation · ImageObject · Organization · OrganizationRole · Person · 2 more
- OG / Twitter
- OG
Technology and tracking3 technologies
- Technology clues
- jQuery · Bot protection · Consent manager
- External script hosts
- rum.hlx.page · static.aviva.io · assets.adobedtm.com
- Social links
- twitter.com · instagram.com · youtube.com · linkedin.com
- Security headers
- 3 / 6
- HSTS / CSP
- HSTS · CSP
- Cookie
- 1（Secure 1）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- selector1 · k1 · s1 · s2
- IPv6
- No AAAA
- DNSSEC
- DNSKEY · AD
- Site verification TXT
- Adobe · Apple · Atlassian · DocuSign · Google · OneTrust
- SOA
- dns1.cscdns.net
- NS
- dns1.cscdns.net. · dns2.cscdns.net.
- MX
- 10 cluster8.eu.messagelabs.com. · 20 cluster8a.eu.messagelabs.com.
Hosting and networkAS16509
- A
- 75.2.15.38 · 99.83.151.231
- Hosting ASN
- AS16509 · 75.2.0.0/20
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- a23d65405dfdb968e.awsglobalaccelerator.com
- TLS
- TLSv1.2 · Verified
- Certificate issuer
- Amazon RSA 2048 M04
- Certificate remaining
- 145 days
- Certificate SAN
- DNS:avivaadvantage.com · DNS:avivabroker.ie · DNS:apprentices.aviva.co.uk · DNS:avivaequine.ca · 16 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 5,030
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths
- Present / checked
- 0 / 5
Website information
- Domain
- aviva.com
- Registration status
- Domain registered
- Registered
- 1996-04-13
- Registrar
- CSC Corporate Domains, Inc.
- Expires
- 2027-04-14
- Domain age
- 30 years
- DNSSEC
- Yes
- Registry status
- client transfer prohibited
Similar sites
Website reports in the same category, with nearby monthly visits.
Compare traffic →What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.