Website traffic
How much traffic does aviva.co.uk get?
3.64M
-4.69%MoMEstimated monthly visits
4.21M2.81M1.4M0
Global rank
11,509
Country rank · United Kingdom
379
Category rank · Insurance
5
Average visit duration
04:41
Pages per visit
6.08
Bounce rate
34.16%
Domain age
27 years
Search share
33.9%
Sources
Where does aviva.co.uk's traffic come from?
- Direct40.7%
- Search33.9%
- Display ads7.8%
- Referrals7.5%
- Email3.8%
- Paid search3.7%
- Social1.7%
- Generative AI0.7%
- Other0.1%
Regions
Which countries visit aviva.co.uk?
- United Kingdom92.0%
- United States1.6%
- Ireland0.8%
- Singapore0.4%
- Spain0.3%
See how aviva.co.uk compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to aviva.co.uk?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- avivaBRAND145.83K168.14K87%
- car insuranceBRAND97.46K2.11M5%
- aviva login93.21K28.74K324%
- aviva car insuranceBRAND24.84K28.27K88%
- aviva pension login22.99K13.38K172%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does aviva.co.uk show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- DNSSEC
- HTTP
- 200
- Page size
- 76.4 KiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.2 · 146 days
Page and SEOSchema 4
- Final URL
- https://www.aviva.co.uk/
- Title
- Insurance, Savings, Investments, Retirement and Health - Aviva
- Description
- Want car, home, travel, life or health cover? Out to save, invest, or start a pension? Let the UK’s biggest insurance firm quote you, now.
- Cross-origin redirect
- Yes
- Word count
- 977
- Internal / external links
- 127 / 8
- Canonical
- https://www.aviva.co.uk/
- Language
- en-GB
- H1 / H2
- 1 / 8
- Images missing alt
- 10 / 10
- Schema
- Corporation · PostalAddress · offer · organization
- Hreflang
- en-ie · en-gb
- OG / Twitter
- OG
Technology and tracking3 technologies
- Technology clues
- jQuery · Bot protection · Consent manager
- External script hosts
- rum.hlx.page · static.aviva.io · cdn-ukwest.onetrust.com · assets.adobedtm.com
- Social links
- facebook.com · youtube.com · instagram.com
- Security headers
- 3 / 6
- HSTS / CSP
- HSTS · CSP
- Cookie
- 1（Secure 1）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- selector1
- IPv6
- No AAAA
- DNSSEC
- DNSKEY · AD
- Site verification TXT
- Facebook · Google
- SOA
- dns1.cscdns.net
- NS
- dns1.cscdns.net. · dns2.cscdns.net.
- MX
- 10 cluster8.eu.messagelabs.com. · 20 cluster8a.eu.messagelabs.com.
Hosting and networkAS16509
- A
- 75.2.15.38 · 99.83.151.231
- Hosting ASN
- AS16509 · 75.2.0.0/20
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- a23d65405dfdb968e.awsglobalaccelerator.com
- TLS
- TLSv1.2 · Verified
- Certificate issuer
- Amazon RSA 2048 M04
- Certificate remaining
- 146 days
- Certificate SAN
- DNS:avivaadvantage.com · DNS:avivabroker.ie · DNS:apprentices.aviva.co.uk · DNS:avivaequine.ca · 16 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 4
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was aviva.co.uk registered?
- Domain
- aviva.co.uk
- Registration status
- Domain registered
- Registered
- 1999-09-24
- Registrar
- CSC Corporate Domains, Inc
- Expires
- 2027-09-24
- Domain age
- 27 years
- DNSSEC
- Yes
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to aviva.co.uk?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.