Traffic
111.99K
+18.99%MoMEstimated monthly visits
120.95K80.64K40.32K0
Global rank
247,721
Country rank · Australia
5,287
Category rank · Fashion and Apparel
331
Average visit duration
03:01
Pages per visit
5.96
Bounce rate
35.78%
Search share
21.7%
Traffic sources
- Direct49.6%
- Search21.7%
- Social10.4%
- Email8.6%
- Paid search5.1%
- Referrals2.1%
- Display ads1.6%
- Generative AI0.9%
- Other0.0%
Regions
- Australia95.4%
- United States2.7%
- New Zealand1.4%
- Spain0.5%
See how armyandoutdoors.com.au compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- army and outdoorsBRAND39098040%
- army outdoorsBRAND260230113%
- army supply usa store satchel bagBRAND240130185%
- chinese military surplusBRAND18090200%
- camo net1601.16K14%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 726.8 KiB
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- DMARC none
- TLS
- TLSv1.3 · 56 days
Page and SEOSchema 4
- Final URL
- https://www.armyandoutdoors.com.au/
- Title
- Army and Outdoors Australia | Army Surplus & Outdoor Equipment
- Description
- The South Pacific's largest supplier of army surplus, military clothing and equipment, hunting and camping gear. Army and Outdoors online or in-store.
- Cross-origin redirect
- Yes
- Word count
- 1,694
- Internal / external links
- 219 / 7
- Canonical
- https://www.armyandoutdoors.com.au/
- Language
- en
- H1 / H2
- 1 / 4
- Images missing alt
- 7 / 56
- Schema
- BreadcrumbList · ListItem · SearchAction · WebSite
- Hreflang
- x-default · en-au · en-nz
- OG / Twitter
- OG · Twitter
Technology and tracking3 tracking
- Technology clues
- Shopify · Bootstrap · jQuery · React · PayPal · Bot protection · Cloudflare
- Tracking clues
- Google Tag Manager · Google Analytics · Microsoft Clarity
- External script hosts
- cdn.shopify.com · googletagmanager.com · onsite.optimonk.com · cdn-static.okendo.io · static.klaviyo.com · unpkg.com
- Social links
- facebook.com · instagram.com · youtube.com · tiktok.com
- Server
- cloudflare
- Security headers
- 4 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
- Cookie
- 4（Secure 3）
Email and DNS securitySet
- SPF
- Not found
- DMARC
- Set · none
- DKIM selectors
- Not found
- Mail stack
- Google Workspace
- IPv6
- No AAAA
- Site verification TXT
- Facebook · Google
- SOA
- ns65.domaincontrol.com
- NS
- ns65.domaincontrol.com. · ns66.domaincontrol.com.
- MX
- 10 aspmx.l.google.com. · 20 alt1.aspmx.l.google.com. · 30 alt2.aspmx.l.google.com. · 2 more
Hosting and networkAS13335
- A
- 23.227.38.32
- Hosting ASN
- AS13335 · 23.227.38.0/23
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- CA
- BGP announcement
- Yes
- Reverse DNS
- myshopify.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YE2
- Certificate remaining
- 56 days
- Certificate SAN
- DNS:armyandoutdoors.com.au
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 15
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 4.3 KiB
- llms summary
- This document describes how AI agents can interact with Army & Outdoors - Australia's online store at https://www.armyandoutdoors.com.au. · If you are reading this on behalf of you
Website information
- Domain
- armyandoutdoors.com.au
- Registration status
- Domain registered
- Registrar
- GoDaddy.com LLC trading as GoDaddy.com
- Registry status
- clientDeleteProhibited · serverRenewProhibited · clientUpdateProhibited
Similar sites
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.