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amf.se

amf.se had about 116.22K visits in September 2026, down 10.53% from August; most traffic is direct.

AMF - Trygga och enkla lösningar för långsiktigt sparande | amf.se

Website traffic

How much traffic does amf.se get?

116.22K

-10.53%MoMEstimated monthly visits
789140.29K93.53K46.76K0
Global rank

212,775

Country rank · Sweden

1,785

Category rank · Financial Planning and Management

23

Average visit duration

03:13

Pages per visit

7.29

Bounce rate

39.18%

Domain age

23 years

Search share

33.1%

Sources

Where does amf.se's traffic come from?

  • Direct
    52.1%
  • Search
    33.1%
  • Generative AI
    5.5%
  • Social
    4.5%
  • Paid search
    2.9%
  • Email
    1.2%
  • Referrals
    0.6%
  • Display ads
    0.0%
  • Other
    0.0%

Regions

Which countries visit amf.se?

  • Sweden
    96.6%
  • United States
    2.7%
  • United Kingdom
    0.5%
  • Germany
    0.1%
  • Finland
    0.1%

See how amf.se compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to amf.se?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. amfBRAND11.74K40.24K29%
  2. amf pensionBRAND750420179%
  3. amf mina sidorBRAND210—
  4. amf inloggningBRAND17018094%
  5. amf jobbBRAND150150100%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does amf.se show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
129.5 KiB
Hosting
WM-DATA CGI Sverige AB · AS29217
Email authentication
SPF · DMARC quarantine
TLS
TLSv1.3 · 63 days
Page and SEOSchema 3
Title
AMF - Trygga och enkla lösningar för långsiktigt sparande | amf.se
Description
AMF hjälper dig med enkla och trygga pensionslösningar för din tjänstepension. Hos AMF går all vinst tillbaka till spararna.
Cross-origin redirect
Yes
Word count
1,114
Internal / external links
83 / 6
Canonical
https://www.amf.se/
Language
sv
H1 / H2
1 / 9
Images missing alt
10 / 12
Schema
Answer · FAQPage · Question
OG / Twitter
OG
Technology and tracking
Social links
youtube.com · facebook.com · instagram.com · se.linkedin.com
Security headers
4 / 6
HSTS / CSP
HSTS · CSP
Alt-Svc
Set
Cookie
3(Secure 3)
Email and DNS securitySet
SPF
Set
DMARC
Set · quarantine
DKIM selectors
selector1 · selector2
Mail stack
Microsoft 365
IPv6
No AAAA
Site verification TXT
Apple · Atlassian · Facebook · Microsoft
SOA
ns1-07.azure-dns.com
NS
ns1-07.azure-dns.com. · ns2-07.azure-dns.net. · ns3-07.azure-dns.org. · 1 more
MX
10 amf-se.mail.protection.outlook.com.
Hosting and networkAS29217
A
85.119.131.2
Hosting ASN
AS29217 · 85.119.128.0/21
Hosting organization
WM-DATA CGI Sverige AB
Hosting country
SE
BGP announcement
Yes
Reverse DNS
www.amf.se
TLS
TLSv1.3 · Verified
Certificate issuer
YE1
Certificate remaining
63 days
Certificate SAN
DNS:amf.se · DNS:inloggad.amf.se · DNS:www.amf.se
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
URL set · 325
AI explicitly disallowed
0
AI explicitly allowed
16
Well-known public paths
Present / checked
0 / 4

Website information

When was amf.se registered?

Domain
amf.se
Registration status
Domain registered
Registered
2003-09-08
Registrar
Abion AB
Domain age
23 years
Registry status
ok

Similar sites

What sites are similar to amf.se?

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.