Skip to main content

amazon.com

amazon.com had about 2.75B visits in August 2026, up 1.01% from July; most traffic is direct.

Amazon.com

Traffic

2.75B

+1.01%MoMEstimated monthly visits
56782.97B1.98B991.28M0
Global rank

9

Country rank · United States

3

Category rank · Marketplace

1

Average visit duration

05:55

Pages per visit

9.26

Bounce rate

30.54%

Domain rating

96

Domain age

32 years

Search share

20.8%

Traffic sources

  • Direct
    53.9%
  • Search
    20.8%
  • Social
    6.2%
  • Referrals
    5.4%
  • Paid search
    4.8%
  • Email
    3.3%
  • Other
    3.1%
  • Display ads
    2.0%
  • Generative AI
    0.7%

Regions

  • United States
    85.1%
  • India
    1.1%
  • China
    0.8%
  • United Kingdom
    0.8%
  • Canada
    0.8%

Related boards: Most visited websites in the United States

See how amazon.com compares with the most visited websites in the world, the fastest growing websites, top websites by AI referrals and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. BRAND73.67M87.03M85%
  2. BRAND7.55M9.54M79%
  3. 2.22M15.14M15%
  4. BRAND1.69M6.88M25%
  5. BRAND1.38M476.11K290%

Keyword rankings

Keyword rankings

United States · English

1.55B

Search estimate

New 26 · Up 16 · Down 10

Ranking keywords
45,917,525
Landing pages
49
Search competitors
99+
AI citations
4
PositionEstimated visits
  1. #145.9M
  2. #113.83M
  3. #17.57M
  4. #17.57M

Full keyword rankings are a Pro feature

Unlock Pro

Backlink rank

Global position

#31

Unchanged

2026-10-31

Referring IPs
381,951
Referring subnets
140,876
.COM rank
#24
Domain rating
96
Public link score
9.49 / 10
Referring domains
355,317

Baidu rank

Baidu PC
5
Baidu mobile
5
360 PC
4
Sogou PC
2
Toutiao
0
Bing
5

Site profile

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
2.1 KiB
Hosting
AMAZON-AES · AS14618
Email authentication
SPF · DMARC quarantine
TLS
TLSv1.3 · 163 days
LCP
2.0 s
CLS
0.00
Page and SEO
Cross-origin redirect
Yes
Word count
0
Internal / external links
0 / 0
H1 / H2
0 / 0
Images missing alt
0 / 0
Technology and tracking
Server
AkamaiGHost
Security headers
0 / 6
Alt-Svc
Set
Cookie
1（Secure 0）
Email and DNS securitySet
SPF
Set
DMARC
Set · quarantine
MTA-STS / BIMI
BIMI
DKIM selectors
Not found
IPv6
No AAAA
Site verification TXT
Apple · Atlassian · Canva · Facebook · Google · Microsoft · 1 more
SOA
dns-external-route53.us-east-1.amazonaws.com
NS
ns-1447.awsdns-52.org. · ns-1707.awsdns-21.co.uk. · ns-264.awsdns-33.com. · 1 more
MX
5 amazon-smtp.amazon.com.
Hosting and networkAS14618
A
98.87.170.74 · 98.82.161.185 · 98.87.170.71
Hosting ASN
AS14618 · 98.80.0.0/13
Hosting organization
AMAZON-AES - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
ec2-98-87-170-74.compute-1.amazonaws.com
TLS
TLSv1.3 · Verified
Certificate issuer
GeoTrust TLS RSA CA G1
Certificate remaining
163 days
Certificate SAN
DNS:amazon.co.uk · DNS:uedata.amazon.co.uk · DNS:www.amazon.co.uk · DNS:origin-www.amazon.co.uk · 16 more
robots and AI crawling12 disallowed
Robots.txt
200
Global Disallow /
No
AI explicitly disallowed
12
AI explicitly allowed
4
Disallow examples
GPTBot · ChatGPT-User · OAI-SearchBot · ClaudeBot · Google-Extended · GoogleOther · Bytespider · CCBot · 4 more
Well-known public paths1 hits
Present / checked
1 / 3
/.well-known/security.txt
Present
security summary
Contact: https://hackerone.com/amazonvrp/reports/new · Hiring: https://www.amazon.jobs/en/teams/infosec · Policy: https://hackerone.com/amazonvrp

Website information

Domain
amazon.com
Registration status
Domain registered
Registered
1994-11-01
Registrar
MarkMonitor Inc.
Expires
2027-10-31
Domain age
32 years
DNSSEC
No
Registry status
client delete prohibited · client transfer prohibited · client update prohibited · server delete prohibited

Similar sites

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →
Cite or embed

amazon.com had about 2.75B visits in August 2026, up 1.01% from July; most traffic is direct. Source: Vaneform estimates, https://vaneform.com/e/amazon-com (updated 2026-10-24).

Show this report's monthly visits on your site or README. Updates with each data month.

<a href="https://vaneform.com/e/amazon-com" rel="nofollow"><img src="https://vaneform.com/api/badge/amazon-com" alt="amazon.com monthly visits · Vaneform" height="20"></a>