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alipay.com

alipay.com had about 37.02M visits in August 2026, down 9.45% from July; most traffic is direct.

支付宝

Website traffic

How much traffic does alipay.com get?

37.02M

-9.45%MoMEstimated monthly visits
67845.12M30.08M15.04M0
Global rank

1,018

Country rank · China

35

Category rank · Financial Planning and Management

7

Average visit duration

05:09

Pages per visit

5.51

Bounce rate

37.43%

Domain rating

91

Domain age

22 years

Search share

5.7%

Sources

Where does alipay.com's traffic come from?

  • Direct
    60.5%
  • Referrals
    29.0%
  • Search
    5.7%
  • Display ads
    2.2%
  • Social
    2.0%
  • Generative AI
    0.2%
  • Other
    0.2%
  • Email
    0.2%
  • Paid search
    0.0%

Regions

Which countries visit alipay.com?

  • China
    84.2%
  • Hong Kong SAR China
    3.6%
  • United States
    3.1%
  • Taiwan
    1.7%
  • Singapore
    1.0%

Search visibility

What keywords send traffic to alipay.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. 支付宝BRAND73.04K28.77K254%
  2. alipayBRAND42.88K119.83K36%
  3. 支付宝开放平台BRAND7.65K4.34K176%
  4. 企业支付宝BRAND6.87K3.55K194%
  5. myalipayBRAND5.63K9.1K62%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

Full keyword rankings are a Pro feature

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Backlink rank

DR

91

Public link score
8.51 / 10
Referring domains
3,379

Baidu rank

Site profile

What does alipay.com show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
6.7 KiB
Hosting
ALIBABA-CN-NET · AS37963
Email authentication
SPF · DMARC quarantine
TLS
TLSv1.2 · 148 days
Page and SEO
Title
支付宝
Description
支付宝,全球领先的独立第三方支付平台,致力于为广大用户提供安全快速的电子支付/网上支付/安全支付/手机支付体验,及转账收款/水电煤缴费/信用卡还款/AA收款等生活服务应用。
Cross-origin redirect
Yes
Word count
0
Internal / external links
0 / 0
H1 / H2
0 / 0
Images missing alt
0 / 0
Technology and tracking1 technologies
Technology clues
jQuery
External script hosts
render-intl.alipayobjects.com · gw.alipayobjects.com
Server
Tengine
Security headers
1 / 6
Email and DNS securitySet
SPF
Set
DMARC
Set · quarantine
DKIM selectors
default
Mail stack
Alibaba Mail
IPv6
AAAA present
Site verification TXT
Google
SOA
ns1.alipay.com
NS
ns1.alipay.com · ns4.alipay.com · ns2.alipay.com · 1 more
MX
15 mx3.qiye.aliyun.com · 5 mx1.qiye.aliyun.com · 10 mx2.qiye.aliyun.com
Hosting and networkAS37963
A
110.76.8.255 · 110.75.130.45
AAAA
2400:b200:1005:3030::27c · 2400:b200:1005:3030::247
Hosting ASN
AS37963 · 110.76.8.0/23
Hosting organization
ALIBABA-CN-NET - Hangzhou Alibaba Advertising Co.,Ltd.
Hosting country
CN
BGP announcement
Yes
TLS
TLSv1.2 · Verified
Certificate issuer
DigiCert Secure Site OV G2 TLS CN RSA4096 SHA256 2022 CA1
Certificate remaining
148 days
Certificate SAN
*.alipay.com · alipay.com · *.alipay-cloud.com · alipay-cloud.com · 16 more
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
Discovered
AI explicitly disallowed
0
AI explicitly allowed
0
Well-known public paths
Present / checked
0 / 5

Website information

When was alipay.com registered?

Domain
alipay.com
Registration status
Domain registered
Registered
10/8/2004
Registrar
Alibaba Cloud Computing (Beijing) Co., Ltd.
Expires
10/8/2027
Domain age
22 years
DNSSEC
No
Registry status
client transfer prohibited · server delete prohibited · server transfer prohibited · server update prohibited

Similar sites

What sites are similar to alipay.com?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.