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afterpay.com

afterpay.com had about 17.71M visits in August 2026, down 4.29% from July; most traffic is direct.

Buy now pay later with Afterpay

Website traffic

How much traffic does afterpay.com get?

17.71M

-4.29%MoMEstimated monthly visits
67819.98M13.32M6.66M0
Global rank

2,276

Country rank · United States

995

Category rank · Financial Planning and Management

8

Average visit duration

03:22

Pages per visit

5.51

Bounce rate

23.86%

Domain rating

90

Domain age

22 years

Search share

16.4%

Sources

Where does afterpay.com's traffic come from?

  • Direct
    62.4%
  • Search
    16.4%
  • Referrals
    12.6%
  • Email
    4.2%
  • Social
    1.7%
  • Display ads
    1.6%
  • Paid search
    0.6%
  • Generative AI
    0.4%
  • Other
    0.0%

Regions

Which countries visit afterpay.com?

  • United States
    43.0%
  • Australia
    38.8%
  • New Zealand
    12.4%
  • Canada
    4.1%
  • United Kingdom
    0.2%

Search visibility

What keywords send traffic to afterpay.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. afterpayBRAND954.32K363.51K263%
  2. afterpay loginBRAND85.79K24.69K348%
  3. after payBRAND28.74K13.23K217%
  4. afterpay dayBRAND14.92K28.35K53%
  5. afterpay day saleBRAND5.09K13.56K38%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Backlink rank

DR

90

Public link score
8.34 / 10
Referring domains
4,652

Baidu rank

Site profile

What does afterpay.com show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
5.5 KiB
Hosting
CLOUDFLARENET · AS13335
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 59 days
Page and SEO
Title
Buy now pay later with Afterpay
Description
Afterpay is fully integrated with all your favorite stores. Shop as usual, then choose Afterpay as your payment method at checkout. First-time customers complete a quick registration, returning customers simply log in.
Cross-origin redirect
Yes
Word count
18
Internal / external links
5 / 1
Language
global
H1 / H2
0 / 0
Images missing alt
0 / 6
Hreflang
global
OG / Twitter
OG
Technology and tracking7 tracking
Technology clues
Next.js · Vercel · Consent manager · Cloudflare
Tracking clues
Google Tag Manager · Google Analytics · Google Ads · Meta Pixel · LinkedIn Insight · TikTok Pixel · Amplitude
Server
cloudflare
Security headers
3 / 6
HSTS / CSP
HSTS · CSP
Cookie
1(Secure 1)
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
google · s1 · s2
Mail stack
Google Workspace
IPv6
AAAA present
Site verification TXT
Adobe · Apple · Atlassian · DocuSign · Facebook · Google · 2 more
SOA
logan.ns.cloudflare.com
NS
logan.ns.cloudflare.com · pat.ns.cloudflare.com
MX
1 aspmx.l.google.com · 10 alt3.aspmx.l.google.com · 10 alt4.aspmx.l.google.com · 2 more
Hosting and networkAS13335
A
104.19.176.211 · 104.16.223.179
AAAA
2606:4700::6813:b0d3 · 2606:4700::6810:dfb3
Hosting ASN
AS13335 · 104.19.176.0/20
Hosting organization
CLOUDFLARENET - Cloudflare, Inc.
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
WE1
Certificate remaining
59 days
Certificate SAN
afterpay.com · *.afterpay.com · *.merchant.sg.platform.afterpay.com · *.srch.sg.platform.afterpay.com · 16 more
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
Index · 25
AI explicitly disallowed
0
AI explicitly allowed
16
Well-known public paths1 hits
Present / checked
1 / 5
/app-ads.txt
Present

Website information

When was afterpay.com registered?

Domain
afterpay.com
Registration status
Domain registered
Registered
12/31/2004
Registrar
MarkMonitor Inc.
Expires
12/31/2027
Domain age
22 years
DNSSEC
No
Registry status
client delete prohibited · client transfer prohibited · client update prohibited

Similar sites

What sites are similar to afterpay.com?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.