Website traffic
How much traffic does afr.com get?
11.42M
-4.80%MoMEstimated monthly visits
12.95M8.63M4.32M0
Global rank
6,667
Country rank · Australia
132
Category rank · News and Media
12
Average visit duration
03:10
Pages per visit
2.31
Bounce rate
58.06%
Domain age
29 years
Search share
25.2%
Sources
Where does afr.com's traffic come from?
- Direct64.4%
- Search25.2%
- Social3.8%
- Referrals3.0%
- Email2.7%
- Generative AI0.5%
- Display ads0.2%
- Paid search0.2%
- Other0.0%
Regions
Which countries visit afr.com?
- Australia88.7%
- United States4.2%
- Singapore1.4%
- United Kingdom1.2%
- New Zealand0.7%
See how afr.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to afr.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- afrBRAND104.36K61.36K170%
- financial reviewBRAND12.07K9.13K132%
- epl11.32K5.91M0%
- australian financial reviewBRAND7.38K5.03K147%
- jb hi fi7.08K268.96K3%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does afr.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 1.1 MiB
- Hosting
- FASTLY · AS54113
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.2 · 182 days
Page and SEOSchema 5
- Final URL
- https://www.afr.com/
- Title
- Financial Review - Business, Finance and Investment News | afr.com
- Description
- The Australian Financial Review reports the latest news from business, finance, investment and politics, updated in real time. It has a reputation for independent, award-winning journalism and is essential reading for the business and investor community.
- Cross-origin redirect
- Yes
- Word count
- 2,940
- Internal / external links
- 276 / 19
- Canonical
- https://www.afr.com/
- Language
- en
- H1 / H2
- 1 / 47
- Images missing alt
- 10 / 51
- Schema
- CreativeWork · ImageObject · NewsMediaOrganization · Product · WebPage
- OG / Twitter
- OG · Twitter
- Feed / Manifest / AMP
- Manifest
Technology and tracking2 tracking
- Technology clues
- React
- Tracking clues
- Google Tag Manager · Google Ads
- External script hosts
- alib.nine.com.au
- Social links
- twitter.com · instagram.com · linkedin.com · facebook.com
- Security headers
- 6 / 6
- HSTS / CSP
- HSTS · CSP
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- google · s1 · s2
- Mail stack
- Google Workspace
- IPv6
- No AAAA
- Site verification TXT
- Facebook · Google
- SOA
- ns-573.awsdns-07.net
- NS
- ns-1452.awsdns-53.org. · ns-170.awsdns-21.com. · ns-1910.awsdns-46.co.uk. · 1 more
- MX
- 1 aspmx.l.google.com. · 10 alt3.aspmx.l.google.com. · 10 alt4.aspmx.l.google.com. · 2 more
Hosting and networkAS54113
- A
- 151.101.2.133 · 151.101.66.133 · 151.101.130.133 · 151.101.194.133
- Hosting ASN
- AS54113 · 151.101.0.0/22
- Hosting organization
- FASTLY - Fastly, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.2 · Verified
- Certificate issuer
- Sectigo Public Server Authentication CA OV R36
- Certificate remaining
- 182 days
- Certificate SAN
- DNS:nine.com.au · DNS:*.2ue.com.au · DNS:*.4bh.com.au · DNS:*.9pub.io · 16 more
robots and AI crawling15 disallowed
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 201
- AI explicitly disallowed
- 15
- AI explicitly allowed
- 1
- Disallow examples
- GPTBot · ChatGPT-User · OAI-SearchBot · ClaudeBot · anthropic-ai · Google-Extended · Bytespider · CCBot · 7 more
Well-known public paths3 hits
- Present / checked
- 3 / 5
- /.well-known/security.txt
- Present · 343 B
- /app-ads.txt
- Present · 622 B
- /ads.txt
- Present · 1.9 KiB
- security summary
- Contact: https://bugcrowd.com/nine-entertainment-vdp-pro · Contact: mailto:9cybersec@nine.com.au · Acknowledgments: https://bugcrowd.com/engagements/nine-entertainment-vdp-pro/hall
Website information
When was afr.com registered?
- Domain
- afr.com
- Registration status
- Domain registered
- Registered
- 1997-06-03
- Registrar
- CSC Corporate Domains, Inc.
- Expires
- 2027-06-02
- Domain age
- 29 years
- DNSSEC
- No
- Registry status
- client transfer prohibited · server delete prohibited · server transfer prohibited · server update prohibited
Similar sites
What sites are similar to afr.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.