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adidas.co.uk

adidas.co.uk had about 7.72M visits in September 2026, down 14.66% from August; the top source is search.

adidas Official Website UK | Sportswear

Traffic

7.72M

-14.66%MoMEstimated monthly visits
78911.29M7.53M3.76M0
Global rank

6,277

Country rank · United Kingdom

220

Category rank · Fashion and Apparel

15

Average visit duration

02:37

Pages per visit

4.50

Bounce rate

47.03%

Domain age

29 years

Search share

32.8%

Traffic sources

  • Search
    32.8%
  • Direct
    21.0%
  • Paid search
    18.6%
  • Display ads
    11.4%
  • Other
    5.5%
  • Social
    5.1%
  • Referrals
    4.0%
  • Email
    1.1%
  • Generative AI
    0.7%

Regions

  • United Kingdom
    83.9%
  • United States
    1.7%
  • Singapore
    0.8%
  • Netherlands
    0.8%
  • Vietnam
    0.5%

See how adidas.co.uk compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. adidasBRAND290.53K2.73M11%
  2. adidas ukBRAND46.37K22.06K210%
  3. addidas42.98K165.48K26%
  4. winter jacket sale17.3K1.77M1%
  5. adidas sambaBRAND13.45K213.84K6%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

Partially available
  • Email authentication
  • Hosting ASN
Hosting
NORIS-NETWORK noris network AG · AS12337
Email authentication
SPF · DMARC reject
TLS
TLSv1.2 · 20 days
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
selector1 · selector2
Mail stack
Microsoft 365
IPv6
No AAAA
Site verification TXT
Facebook · Google · Microsoft
SOA
udns1.cscdns.net
NS
udns1.cscdns.net. · udns2.cscdns.uk.
MX
10 adidas-co-uk.mail.protection.outlook.com.
Hosting and networkAS12337
A
87.237.217.231
Hosting ASN
AS12337 · 87.237.216.0/23
Hosting organization
NORIS-NETWORK noris network AG
Hosting country
DE
BGP announcement
Yes
TLS
TLSv1.2 · Verified
Certificate issuer
Entrust EV TLS Issuing RSA CA 2
Certificate remaining
20 days
Certificate SAN
DNS:adidas.de · DNS:adidas.ae · DNS:adidas.at · DNS:adidas.be · 16 more
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
AI explicitly disallowed
0
AI explicitly allowed
16
Well-known public paths1 hits
Present / checked
1 / 1
/.well-known/security.txt
Present · 167 B
security summary
Contact: mailto:mbx_adidas_it_secu@adidas-group.com · Expires: 2027-09-19T09:11:00.000Z · Preferred-Languages: en

Website information

Domain
adidas.co.uk
Registration status
Domain registered
Registered
1997-05-27
Registrar
CSC Corporate Domains, Inc
Expires
2027-05-27
Domain age
29 years
DNSSEC
No
Registry status
client transfer prohibited

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What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →