Website traffic
How much traffic does adairs.com.au get?
2.36M
+8.45%MoMEstimated monthly visits
2.64M1.76M881.27K0
Global rank
20,554
Country rank · Australia
351
Category rank · Beauty and Cosmetics
5
Average visit duration
03:28
Pages per visit
4.43
Bounce rate
35.71%
Search share
39.5%
Sources
Where does adairs.com.au's traffic come from?
- Search39.5%
- Direct32.3%
- Paid search13.1%
- Email4.7%
- Display ads3.2%
- Social3.0%
- Referrals2.7%
- Generative AI0.8%
- Other0.7%
Regions
Which countries visit adairs.com.au?
- Australia93.5%
- United States2.3%
- New Zealand0.6%
- United Kingdom0.4%
- Vietnam0.3%
See how adairs.com.au compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to adairs.com.au?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- adairsBRAND32.58K30.8K106%
- adairs christmasBRAND1.81K1.04K174%
- adairs kidsBRAND1.49K320466%
- adairBRAND1.44K3.33K43%
- adaira1.16K220527%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does adairs.com.au show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 290.7 KiB
- Hosting
- EPISERVER_AS Optimizely AB · AS30811
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 45 days
Page and SEOSchema 1
- Final URL
- https://www.adairs.com.au/
- Title
- Adairs | Bedding, Bath, Homewares, Furniture, Storage & Kids
- Description
- Browse our range of Bedding, Homewares, Furniture & more. Shop online or in-store today! Not a linen Lover? Join now to receive exclusive offers & a welcome reward!
- Cross-origin redirect
- Yes
- Word count
- 1,635
- Internal / external links
- 206 / 7
- Canonical
- https://www.adairs.com.au/
- Language
- en-AU
- H1 / H2
- 1 / 8
- Images missing alt
- 34 / 45
- Schema
- Organization
- Hreflang
- x-default · en-NZ · en-AU
- OG / Twitter
- OG · Twitter
Technology and tracking1 tracking
- Technology clues
- React · PayPal · Cloudflare
- Tracking clues
- Google Tag Manager
- External script hosts
- libraries.unbxdapi.com
- Social links
- instagram.com · facebook.com · youtube.com · tiktok.com
- Server
- cloudflare
- Security headers
- 2 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
- Cookie
- 8（Secure 7）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- selector1 · s1 · s2
- Mail stack
- Proofpoint
- IPv6
- No AAAA
- Site verification TXT
- Atlassian · Facebook · Google
- SOA
- ns-1162.awsdns-17.org
- NS
- ns-1162.awsdns-17.org. · ns-164.awsdns-20.com. · ns-1680.awsdns-18.co.uk. · 1 more
- MX
- 10 mxa-008e2101.gslb.pphosted.com. · 10 mxb-008e2101.gslb.pphosted.com.
Hosting and networkAS30811
- A
- 217.114.94.2
- Hosting ASN
- AS30811 · 217.114.94.0/24
- Hosting organization
- EPISERVER_AS Optimizely AB
- Hosting country
- SE
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- WE1
- Certificate remaining
- 45 days
- Certificate SAN
- DNS:adairs.com.au
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 6
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths
- Present / checked
- 0 / 5
Website information
- Domain
- adairs.com.au
- Registration status
- Domain registered
- Registrar
- Domain Directors Pty Ltd trading as Instra
- Registry status
- serverRenewProhibited
Similar sites
What sites are similar to adairs.com.au?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.