Website traffic
How much traffic does 686.com get?
215.29K
+35.59%MoMEstimated monthly visits
232.52K155.01K77.51K0
Global rank
139,879
Country rank · United States
35,793
Category rank · Fashion and Apparel
1,178
Average visit duration
02:36
Pages per visit
6.38
Bounce rate
30.85%
Domain age
23 years
Search share
51.1%
Sources
Where does 686.com's traffic come from?
- Search51.1%
- Direct23.3%
- Social8.7%
- Paid search5.7%
- Email4.6%
- Generative AI3.0%
- Referrals2.4%
- Display ads1.1%
- Other0.3%
Regions
Which countries visit 686.com?
- United States76.1%
- Canada6.4%
- Netherlands3.0%
- Australia2.4%
- United Kingdom1.6%
See how 686.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to 686.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- 686BRAND7.34K9.73K75%
- 686 everywhere pantBRAND1.15K1.25K92%
- 686 apparelBRAND670570118%
- 686 snowboard jacketBRAND66097068%
- 686 pantsBRAND660650102%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does 686.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 1.7 MiB
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- SPF · DMARC none
- TLS
- TLSv1.3 · 79 days
Page and SEOSchema 3
- Final URL
- https://www.686.com/
- Title
- 686 Technical Apparel — Outdoor, Snowboard, and Ski Gear – 686.com
- Description
- 686 creates innovative products to help you reach your summit—whatever that may be. Our gear spans winter outerwear for snowboarding and skiing to technical apparel for outdoor activities.
- Cross-origin redirect
- Yes
- Word count
- 4,368
- Internal / external links
- 223 / 6
- Canonical
- https://www.686.com/
- Language
- en
- H1 / H2
- 1 / 15
- Images missing alt
- 10 / 492
- Schema
- Organization · SearchAction · WebSite
- Hreflang
- x-default · en · en-CA · en-AT · en-BE · en-BG · en-HR · en-CZ · 12 more
- OG / Twitter
- OG · Twitter
Technology and tracking5 tracking
- Technology clues
- Shopify · Bootstrap · jQuery · PayPal · Zendesk · Bot protection · Cloudflare
- Tracking clues
- Google Tag Manager · Google Analytics · Google Ads · Meta Pixel · Microsoft Ads
- External script hosts
- cdn.cookie.pii.ai · pieeyegpc.pii.ai · cdn.intelligems.io · googleoptimize.com · osm.klarnaservices.com · shop.app · cdn.shopify.com · cdn-widgetsrepository.yotpo.com · 6 more
- Social links
- instagram.com · facebook.com · youtube.com · tiktok.com
- Server
- cloudflare
- Security headers
- 3 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
- Cookie
- 3（Secure 1）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · none
- DKIM selectors
- selector1 · s1 · s2
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Facebook · Google · Microsoft
- SOA
- ns0.dnsmadeeasy.com
- NS
- ns0.dnsmadeeasy.com. · ns4.dnsmadeeasy.com. · ns2.dnsmadeeasy.com. · 2 more
- MX
- 0 686-com.mail.protection.outlook.com.
Hosting and networkAS13335
- A
- 23.227.38.32
- Hosting ASN
- AS13335 · 23.227.38.0/23
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- CA
- BGP announcement
- Yes
- Reverse DNS
- myshopify.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YE2
- Certificate remaining
- 79 days
- Certificate SAN
- DNS:686.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 32
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 4.4 KiB
- llms summary
- This document describes how AI agents can interact with 686.com's online store at https://www.686.com. · If you are reading this on behalf of your user and you act as a personal as
Website information
When was 686.com registered?
- Domain
- 686.com
- Registration status
- Domain registered
- Registered
- 2003-04-18
- Registrar
- GoDaddy.com, LLC
- Expires
- 2027-04-18
- Domain age
- 23 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client renew prohibited · client transfer prohibited · client update prohibited
Similar sites
What sites are similar to 686.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.