Website traffic
How much traffic does 23andme.org get?
1.22M
+20.47%MoMEstimated monthly visits
1.31M874.88K437.44K0
Global rank
49,951
Country rank · United States
16,072
Category rank · Health
382
Average visit duration
01:08
Pages per visit
2.15
Bounce rate
57.96%
Domain age
21 years
Search share
59.3%
Sources
Where does 23andme.org's traffic come from?
- Search59.3%
- Direct23.3%
- Paid search7.0%
- Referrals5.2%
- Email2.4%
- Social1.5%
- Display ads1.0%
- Generative AI0.3%
- Other0.1%
Regions
Which countries visit 23andme.org?
- United States71.1%
- Canada4.0%
- United Kingdom3.8%
- Brazil1.8%
- Germany1.2%
See how 23andme.org compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to 23andme.org?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- 23andmeBRAND127.55K141.72K90%
- 23 and meBRAND72.18K73.97K98%
- 23andme loginBRAND8.05K9.5K85%
- 23and meBRAND6K9.56K63%
- dna test4.82K29.56K16%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
What does 23andme.org show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 61.8 KiB
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 57 days
Page and SEOSchema 5
- Final URL
- https://www.23andme.org/en-int/
- Title
- DNA Genetic Testing For Ancestry & Traits - 23andMe International
- Description
- 23andMe is a saliva-based DNA service. We provide genetic reports on your ancestry, family history and help you connect with your DNA relatives.
- Cross-origin redirect
- Yes
- Word count
- 1,462
- Internal / external links
- 25 / 10
- Canonical
- https://www.23andme.org/en-int/
- Language
- en-int
- H1 / H2
- 1 / 5
- Images missing alt
- 11 / 27
- Schema
- ContactPoint · ImageObject · Organization · Person · PostalAddress
- Hreflang
- en-US · en-AS · en-GU · en-MP · en-PR · en-VI · en-CA · en-GB · 12 more
- OG / Twitter
- OG · Twitter
- Feed / Manifest / AMP
- Feed · Manifest
Technology and tracking3 tracking
- Technology clues
- Next.js · Cloudflare
- Tracking clues
- Google Tag Manager · Google Analytics · Heap
- External script hosts
- global.ketchcdn.com
- Social links
- facebook.com · youtube.com · instagram.com · twitter.com · linkedin.com · tiktok.com
- Server
- cloudflare
- Security headers
- 4 / 6
- HSTS / CSP
- HSTS
- Cookie
- 4（Secure 4）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- DKIM selectors
- Mail stack
- Google Workspace
- IPv6
- No AAAA
- Site verification TXT
- Adobe · Google
- SOA
- alina.ns.cloudflare.com
- NS
- alina.ns.cloudflare.com. · jason.ns.cloudflare.com.
- MX
- 1 smtp.google.com.
Hosting and networkAS13335
- A
- 104.16.160.84 · 104.16.161.84
- Hosting ASN
- AS13335 · 104.16.160.0/20
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- WE1
- Certificate remaining
- 57 days
- Certificate SAN
- DNS:23andme.org · DNS:*.23andme.org · DNS:*.staging.23andme.org · DNS:*.pims.staging.23andme.org
robots and AI crawlingHTTP 404
- Robots.txt
- 404
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was 23andme.org registered?
- Domain
- 23andme.org
- Registration status
- Domain registered
- Registered
- 2006-04-02
- Registrar
- MarkMonitor Inc.
- Expires
- 2028-04-02
- Domain age
- 21 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited · client update prohibited
Similar sites
What sites are similar to 23andme.org?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.