Website traffic
How much traffic does 23andme.com get?
3.21M
+6.29%MoMEstimated monthly visits
4.39M2.92M1.46M0
Global rank
11,892
Country rank · United States
2,889
Category rank · Ancestry and Genealogy
4
Average visit duration
04:41
Pages per visit
7.15
Bounce rate
25.50%
Domain age
21 years
Search share
8.8%
Sources
Where does 23andme.com's traffic come from?
- Email54.9%
- Direct21.6%
- Search8.8%
- Referrals8.2%
- Social3.5%
- Paid search1.8%
- Display ads0.7%
- Generative AI0.5%
- Other0.0%
Regions
Which countries visit 23andme.com?
- United States83.6%
- Canada4.2%
- United Kingdom3.6%
- Brazil1.2%
- Germany0.8%
See how 23andme.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to 23andme.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- 23andme loginBRAND9.29K9.5K98%
- 23 and me loginBRAND5.26K3.02K174%
- 23andmeBRAND5.13K141.72K4%
- 23 and meBRAND3.54K73.97K5%
- 23&me login980960102%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does 23andme.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 61.8 KiB
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 61 days
Page and SEOSchema 5
- Final URL
- https://www.23andme.org/en-int/
- Title
- DNA Genetic Testing For Ancestry & Traits - 23andMe International
- Description
- 23andMe is a saliva-based DNA service. We provide genetic reports on your ancestry, family history and help you connect with your DNA relatives.
- Cross-origin redirect
- Yes
- Word count
- 1,462
- Internal / external links
- 25 / 10
- Canonical
- https://www.23andme.org/en-int/
- Language
- en-int
- H1 / H2
- 1 / 5
- Images missing alt
- 11 / 27
- Schema
- ContactPoint · ImageObject · Organization · Person · PostalAddress
- Hreflang
- en-US · en-AS · en-GU · en-MP · en-PR · en-VI · en-CA · en-GB · 12 more
- OG / Twitter
- OG · Twitter
- Feed / Manifest / AMP
- Feed · Manifest
Technology and tracking3 tracking
- Technology clues
- Next.js · Cloudflare
- Tracking clues
- Google Tag Manager · Google Analytics · Heap
- External script hosts
- global.ketchcdn.com
- Social links
- facebook.com · youtube.com · instagram.com · twitter.com · linkedin.com · tiktok.com
- Server
- cloudflare
- Security headers
- 4 / 6
- HSTS / CSP
- HSTS
- Cookie
- 4（Secure 4）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- DKIM selectors
- google · default · s1 · s2
- Mail stack
- Google Workspace
- IPv6
- AAAA present
- Site verification TXT
- Adobe · Apple · Atlassian · DocuSign · Facebook · Google · 2 more
- SOA
- alina.ns.cloudflare.com
- NS
- alina.ns.cloudflare.com. · jason.ns.cloudflare.com.
- MX
- 1 aspmx.l.google.com. · 10 alt3.aspmx.l.google.com. · 10 alt4.aspmx.l.google.com. · 2 more
Hosting and networkAS13335
- A
- 104.16.183.73 · 104.16.182.73
- AAAA
- 2606:4700::6810:b749 · 2606:4700::6810:b649
- Hosting ASN
- AS13335 · 104.16.176.0/20
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- WE1
- Certificate remaining
- 61 days
- Certificate SAN
- DNS:23andme.com · DNS:*.customercare.23andme.com
robots and AI crawlingHTTP 404
- Robots.txt
- 404
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was 23andme.com registered?
- Domain
- 23andme.com
- Registration status
- Domain registered
- Registered
- 2006-04-02
- Registrar
- MarkMonitor Inc.
- Expires
- 2027-04-02
- Domain age
- 21 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited · client update prohibited
Similar sites
What sites are similar to 23andme.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.