Start with the question
When I know a competitor domain, how do I find the searches that bring people to it?
Read the competitor’s ranking terms together with the pages they land on. Then separate brand terms, check the intent and difficulty of the remaining terms, and choose a page you can serve better.
Use this workflow
- 01
Enter the competitor domain
Site keywords returns a bounded search footprint for the domain when the account has access to the search analysis feature.
- 02
Group terms by page and role
Look at the landing page, estimated search visits, position and brand label. A term that only describes the competitor is useful for research but may be a poor target for your page.
- 03
Validate the best candidates
Check each candidate in Keyword research. Read the search intent and the result types before deciding whether the right format is a guide, comparison, tool or product page.
- 04
Compare the sites on the same basis
Use Bulk comparison for the whole-site traffic view, and keep the measurement month, source and confidence visible when you compare the shortlist.
A competitor keyword is a clue, not a copy brief
The competitor may rank because of brand authority, a different audience or a page type you do not need. Use the term to understand the question, then write an answer for your own audience and product boundary.
A useful shortlist has a next action
For every selected term, record the proposed URL, the page question, the evidence you can show and the internal link that should follow it. This keeps keyword research connected to product work.