Website traffic
How much traffic does zippo.com get?
478.04K
-17.15%MoMEstimated monthly visits
750.88K500.59K250.29K0
Global rank
67,200
Country rank · United States
20,689
Category rank · Tobacco
21
Average visit duration
01:52
Pages per visit
6.91
Bounce rate
40.93%
Domain age
27 years
Search share
49.6%
Sources
Where does zippo.com's traffic come from?
- Search49.6%
- Direct22.1%
- Paid search9.9%
- Display ads6.5%
- Social5.7%
- Email2.8%
- Referrals2.3%
- Generative AI1.0%
- Other0.0%
Regions
Which countries visit zippo.com?
- United States62.6%
- Georgia2.5%
- India2.2%
- Canada2.0%
- Finland1.5%
See how zippo.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to zippo.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- zippoBRAND20.08K76.56K26%
- zippo lighterBRAND8.95K24.96K36%
- zippo lightersBRAND1.74K3.77K46%
- zippo pink floyd the wall 202666BRAND1.3K770169%
- zippo hand warmerBRAND1.29K1.44K90%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does zippo.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 666.6 KiB
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 76 days
Page and SEOSchema 3
- Final URL
- https://zippo.com/
- Title
- Official Zippo Website | Zippo.com – Zippo USA
- Description
- Shop quality, authentic Zippo windproof pocket lighters in classic, pipe, or Slim®; add a new butane or rechargeable lighter insert too! Shop for a butane or rechargeable Candle Lighter, refillable or rechargeable Hand Warmer, sunglasses, reading glasses, and leather goods.
- Cross-origin redirect
- No
- Word count
- 1,604
- Internal / external links
- 126 / 7
- Canonical
- https://zippo.com/
- Language
- en
- H1 / H2
- 1 / 13
- Images missing alt
- 6 / 60
- Schema
- Organization · SearchAction · WebSite
- OG / Twitter
- OG · Twitter
Technology and tracking1 tracking
- Technology clues
- Shopify · Bootstrap · jQuery · PayPal · Bot protection · Cloudflare
- Tracking clues
- Google Analytics
- External script hosts
- a42cdn.usablenet.com · cmp.osano.com · shop.app · cdn.shopify.com · cozycountryredirectviii.addons.business · static.klaviyo.com · a.klaviyo.com
- Social links
- twitter.com · facebook.com · instagram.com · tiktok.com · youtube.com
- Server
- cloudflare
- Security headers
- 3 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
- Cookie
- 5（Secure 3）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- selector1 · s1 · s2
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Google · Microsoft
- SOA
- pdns1.cscdns.net
- NS
- pdns1.cscdns.net. · pdns2.cscdns.net.
- MX
- 10 zippo-com.mail.protection.outlook.com.
Hosting and networkAS13335
- A
- 23.227.38.32
- Hosting ASN
- AS13335 · 23.227.38.0/23
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- CA
- BGP announcement
- Yes
- Reverse DNS
- myshopify.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YE2
- Certificate remaining
- 76 days
- Certificate SAN
- DNS:zippo.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 8
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 4.3 KiB
- llms summary
- This document describes how AI agents can interact with Zippo USA's online store at https://zippo.com. · If you are reading this on behalf of your user and you act as a personal as
Website information
When was zippo.com registered?
- Domain
- zippo.com
- Registration status
- Domain registered
- Registered
- 1999-04-13
- Registrar
- CSC Corporate Domains, Inc.
- Expires
- 2027-04-13
- Domain age
- 27 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to zippo.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.