Website traffic
How much traffic does xxl.fi get?
1.15M
-22.39%MoMEstimated monthly visits
1.73M1.16M578.11K0
Global rank
39,968
Country rank · Finland
193
Category rank · E-commerce and Shopping
6
Average visit duration
02:19
Pages per visit
4.08
Bounce rate
30.02%
Domain age
15 years
Search share
40.2%
Sources
Where does xxl.fi's traffic come from?
- Search40.2%
- Direct26.3%
- Paid search20.3%
- Display ads4.7%
- Email3.2%
- Referrals2.6%
- Social1.9%
- Generative AI0.8%
- Other0.0%
Regions
Which countries visit xxl.fi?
- Finland96.8%
- United States0.7%
- Sweden0.5%
- Russia0.3%
- Türkiye0.3%
See how xxl.fi compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to xxl.fi?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- xxlBRAND31.51K90.72K35%
- xxl lielahtiBRAND2.69K440611%
- xxl helsinkiBRAND1.93K520371%
- xxl tammistoBRAND1.44K310465%
- xxl ouluBRAND1.43K440325%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does xxl.fi show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 571.1 KiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 152 days
Page and SEO
- Final URL
- https://www.xxl.fi/
- Title
- XXL Sports & Outdoor - Pohjoismaiden suurin urheilukauppa | XXL
- Description
- ✔️ 28 päivän vaihto- ja palautusoikeus ✔️ Hintalupaus ostohetkellä Pohjoismaiden suurimmasta urheilukaupasta ja laajasta valikoimasta!
- Cross-origin redirect
- Yes
- Word count
- 1,803
- Internal / external links
- 451 / 5
- Canonical
- https://www.xxl.fi/
- Language
- fi
- H1 / H2
- 1 / 13
- Images missing alt
- 11 / 59
- OG / Twitter
- OG
- OG locale
- fi
Technology and tracking2 technologies
- Technology clues
- Next.js · Bot protection
- Security headers
- 2 / 6
- HSTS / CSP
- HSTS
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- DKIM selectors
- s1 · s2
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Facebook · Google · Microsoft
- SOA
- ns-957.awsdns-55.net
- NS
- ns-1490.awsdns-58.org. · ns-1773.awsdns-29.co.uk. · ns-421.awsdns-52.com. · 1 more
- MX
- 10 xxl-fi.mail.protection.outlook.com.
Hosting and networkAS16509
- A
- 3.175.64.98 · 3.175.64.11 · 3.175.64.2 · 3.175.64.108
- Hosting ASN
- AS16509 · 3.175.64.0/21
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- server-3-175-64-98.yvr52.r.cloudfront.net
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Amazon RSA 2048 M04
- Certificate remaining
- 152 days
- Certificate SAN
- DNS:xxl.fi · DNS:*.ru.xxl.fi · DNS:*.xxl.fi
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 698
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 1010 B
- llms summary
- > ✔️ 28 päivän vaihto- ja palautusoikeus ✔️ Hintalupaus ostohetkellä Pohjoismaiden suurimmasta urheilukaupasta ja laajasta valikoimasta! · - [Home](https://www.xxl.fi/) · - [FAQ](
Website information
When was xxl.fi registered?
- Domain
- xxl.fi
- Registration status
- Domain registered
- Registered
- 2011-11-14
- Expires
- 2026-11-14
- Domain age
- 15 years
- Registry status
- active
Similar sites
What sites are similar to xxl.fi?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.