Website traffic
How much traffic does xiaohongshu.com get?
125.67M
-6.09%MoMEstimated monthly visits
157.36M104.9M52.45M0
Global rank
140
Country rank · China
6
Category rank · Social Networks and Online Communities
15
Average visit duration
14:09
Pages per visit
20.55
Bounce rate
21.58%
Domain age
15 years
Search share
8.5%
Sources
Where does xiaohongshu.com's traffic come from?
- Direct83.8%
- Search8.5%
- Referrals3.5%
- Social2.6%
- Display ads0.8%
- Paid search0.4%
- Generative AI0.2%
- Email0.2%
- Other0.0%
Regions
Which countries visit xiaohongshu.com?
- China85.4%
- United States4.2%
- Hong Kong SAR China4.1%
- Taiwan1.5%
- Singapore1.3%
See how xiaohongshu.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to xiaohongshu.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- 小红书BRAND3.03M1.54M196%
- xiaohongshuBRAND306.6K330.09K93%
- xhs232.97K215.36K108%
- 小红书网页版BRAND139.08K72.2K193%
- 小紅書72.12K86.78K83%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does xiaohongshu.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 35.8 KiB
- Hosting
- TENCENT-NET-AP-CN · AS132203
- Email authentication
- SPF · DMARC none
- TLS
- TLSv1.3 · 134 days
Page and SEO
- Title
- 小红书 - 你的生活兴趣社区
- Cross-origin redirect
- Yes
- Word count
- 0
- Internal / external links
- 0 / 0
- H1 / H2
- 0 / 0
- Images missing alt
- 0 / 0
- OG / Twitter
- OG
- Feed / Manifest / AMP
- Manifest
Technology and tracking
- External script hosts
- as.xiaohongshu.com · fe-static.xhscdn.com
- Server
- TencentEdgeOne
- Security headers
- 0 / 6
- Alt-Svc
- Set
- Cookie
- 2（Secure 0）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · none
- DKIM selectors
- selector1 · selector2
- IPv6
- No AAAA
- Site verification TXT
- SOA
- ns3.dnsv5.com
- NS
- ns3.dnsv5.com. · ns4.dnsv5.com.
- MX
- 5 xiaohongshu-com.mail.protection.partner.outlook.cn.
Hosting and networkAS132203
- A
- 43.159.24.58
- Hosting ASN
- AS132203 · 43.159.24.0/24
- Hosting organization
- TENCENT-NET-AP-CN - Tencent Building, Kejizhongyi Avenue
- Hosting country
- SG
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- DNSPod TLS RSA CA 2025
- Certificate remaining
- 134 days
- Certificate SAN
- DNS:*.xiaohongshu.com · DNS:xiaohongshu.com
robots and AI crawling16 disallowed
- Robots.txt
- 200
- Global Disallow /
- Yes
- Sitemap
- Index · 5
- AI explicitly disallowed
- 16
- AI explicitly allowed
- 0
- Disallow examples
- GPTBot · ChatGPT-User · OAI-SearchBot · ClaudeBot · anthropic-ai · Google-Extended · GoogleOther · Bytespider · 8 more
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /app-ads.txt
- Present · 186 B
Website information
When was xiaohongshu.com registered?
- Domain
- xiaohongshu.com
- Registration status
- Domain registered
- Registered
- 2011-11-25
- Registrar
- DNSPod, Inc.
- Expires
- 2033-11-25
- Domain age
- 15 years
- DNSSEC
- No
- Registry status
- active
Similar sites
What sites are similar to xiaohongshu.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.