Website traffic
How much traffic does xero.com get?
35.83M
+0.90%MoMEstimated monthly visits
40.56M27.04M13.52M0
Global rank
615
Country rank · Australia
30
Category rank · Programming and Developer Software
2
Average visit duration
15:01
Pages per visit
17.28
Bounce rate
20.28%
Domain age
29 years
Search share
9.9%
Sources
Where does xero.com's traffic come from?
- Direct60.4%
- Email14.7%
- Search9.9%
- Display ads3.8%
- Social3.7%
- Paid search3.5%
- Referrals3.0%
- Generative AI0.8%
- Other0.1%
Regions
Which countries visit xero.com?
- Australia39.9%
- United Kingdom22.0%
- New Zealand11.1%
- South Africa8.3%
- United States6.3%
See how xero.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to xero.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- xeroBRAND740.66K822.85K90%
- xero loginBRAND270.24K226.64K119%
- quickbooks12.71K848.7K2%
- best accounting software12.42K1.24M1%
- quickbooks online9.38K488.81K2%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does xero.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 347.1 KiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 130 days
Page and SEO
- Final URL
- https://www.xero.com/
- Title
- Accounting Software for Small Businesses | Xero
- Description
- Xero software for small businesses connects you to your bank, accountant, bookkeeper, and other business apps. Start a free trial today.
- Cross-origin redirect
- Yes
- Word count
- 908
- Internal / external links
- 82 / 5
- Canonical
- https://www.xero.com/
- Language
- en
- H1 / H2
- 1 / 10
- Images missing alt
- 17 / 22
- Hreflang
- x-default · en-ae · en-au · en-ca · en-id · en-ie · en-hk · en-my · 6 more
- OG / Twitter
- OG
Technology and tracking4 technologies
- Technology clues
- Next.js · React · Bot protection · Consent manager
- External script hosts
- cdn-au.onetrust.com
- Social links
- facebook.com · youtube.com · linkedin.com · instagram.com · twitter.com
- Server
- AmazonS3
- Security headers
- 2 / 6
- Cookie
- 1（Secure 1）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- google · k1 · s1 · s2
- Mail stack
- Google Workspace
- IPv6
- No AAAA
- Site verification TXT
- Adobe · Apple · Atlassian · Canva · Facebook · Google · 3 more
- SOA
- ns-90.awsdns-11.com
- NS
- ns-1391.awsdns-45.org. · ns-1911.awsdns-46.co.uk. · ns-90.awsdns-11.com. · 1 more
- MX
- 10 aspmx.l.google.com. · 20 alt1.aspmx.l.google.com. · 30 alt2.aspmx.l.google.com. · 2 more
Hosting and networkAS16509
- A
- 3.175.227.56 · 3.175.227.28 · 3.175.227.71 · 3.175.227.52
- Hosting ASN
- AS16509 · 3.175.227.0/24
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- server-3-175-227-56.nrt12.r.cloudfront.net
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Amazon RSA 2048 M04
- Certificate remaining
- 130 days
- Certificate SAN
- DNS:*.xero.com · DNS:xero.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 13
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths1 hits
- Present / checked
- 1 / 1
- /llms.txt
- Present · 13.0 KiB
- llms summary
- > Run your business, not your books. Xero is the all-in-one business management platform for small businesses with 1 to 20 employees, trusted by over 4.6 million subscribers across
Website information
When was xero.com registered?
- Domain
- xero.com
- Registration status
- Domain registered
- Registered
- 1997-06-03
- Registrar
- CSC Corporate Domains, Inc.
- Expires
- 2035-06-02
- Domain age
- 29 years
- DNSSEC
- No
- Registry status
- client transfer prohibited · server delete prohibited · server transfer prohibited · server update prohibited
Similar sites
What sites are similar to xero.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.