www.phonepe.com

www.phonepe.com had about 14.42M visits in September 2026, up 11.18% from August; the top source is direct.

PhonePe: UPI Payments, Investment, Insurance, Recharges, DTH & More

Report updated 2026-11-06

Traffic

14.42M

+11.18%MoMEstimated monthly visits

15.58M10.38M5.19M0

Global rank

3,687

Country rank · India

362

Category rank · Coupons and Rebates

Average visit duration

03:18

Pages per visit

3.72

Bounce rate

62.03%

Domain age

11 years

Search share

7.9%

Traffic sources

Direct
46.5%
Referrals
31.0%
Display ads
9.3%
Search
7.9%
Social
3.5%
Email
1.5%
Generative AI
0.3%
Paid search
0.1%
Other
0.0%

Regions

India
95.5%
United States
3.4%
Germany
0.2%
United Kingdom
0.1%
Qatar
0.1%

See how www.phonepe.com compares with the most visited websites in the world, the fastest growing websites, top websites by AI referrals and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches

BRAND188.97K54.92K344%
36.79K10.73K343%
BRAND35.65K29.52K121%
BRAND23.84K23.9K100%
BRAND14.07K8.51K165%

Keyword rankings

See the keywords www.phonepe.com ranks for on Google, the pages that bring it traffic, and the competitors fighting it for search traffic.

Live examples: chatgpt.com · github.com · plausible.io

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Backlink rank

Public link score: 7.15 / 10
Referring domains: 577

Baidu rank

Site profile

HTTP 200
Hosting ASN

HTTP: 200
Page size: 766.0 KiB
Hosting: CLOUDFLARENET · AS13335
TLS: TLSv1.3 · 26 days

Page and SEOSchema 2

Final URL: https://www.phonepe.com/
Title: PhonePe: UPI Payments, Investment, Insurance, Recharges, DTH & More
Description: PhonePe is a Digital Wallet & Online Payment App that allows you to make instant Money Transfers with UPI. Recharge Mobile, DTH, Pay Utility Bills, Buy/Invest in Gold, Mutual Funds, Insurance & much more.

Cross-origin redirect: No
Word count: 1,425
Internal / external links: 57 / 13
Canonical: https://www.phonepe.com/
Language: en
H1 / H2: 6 / 24
Images missing alt: 91 / 316
Schema: ContactPoint · Organization
OG / Twitter: OG · Twitter
Feed / Manifest / AMP: Manifest

Technology and tracking1 tracking

Technology clues: React · Cloudflare
Tracking clues: Google Tag Manager
Social links: linkedin.com · twitter.com · facebook.com · youtube.com
Generator: Gatsby 4.25.4
Server: cloudflare
Security headers: 3 / 6
HSTS / CSP: HSTS · CSP

Email and DNS security

SPF: Not found
DMARC: Not found
DKIM selectors: Not found
IPv6: AAAA present

Hosting and networkAS13335

A: 104.17.75.195 · 104.17.76.195
AAAA: 2606:4700::6811:4bc3 · 2606:4700::6811:4cc3
Hosting ASN: AS13335 · 104.17.64.0/20
Hosting organization: CLOUDFLARENET - Cloudflare, Inc.
Hosting country: US
BGP announcement: Yes
TLS: TLSv1.3 · Verified
Certificate issuer: Go Daddy Secure Certificate Authority - G2
Certificate remaining: 26 days
Certificate SAN: DNS:*.phonepe.com · DNS:phonepe.com

robots and AI crawlingHTTP 200

Robots.txt: 200
Global Disallow /: No
Sitemap: URL set · 1,511
AI explicitly disallowed: 0
AI explicitly allowed: 16

Well-known public paths2 hits

Present / checked: 2 / 5
/.well-known/security.txt: Present · 493 B
/app-ads.txt: Present · 14.0 KiB
security summary: Contact: https://www.phonepe.com/report-vulnerability/report/ · Policy: Found a Security Bug? Please read our Responsible Disclosure Policy here, https://www.phonepe.com/report-vul

Website information

Domain: phonepe.com
Registration status: Domain registered
Registered: 2015-12-02
Registrar: GoDaddy.com, LLC
Expires: 2032-12-02
Domain age: 11 years
DNSSEC: No
Registry status: client delete prohibited · client renew prohibited · client transfer prohibited · client update prohibited

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What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
Missing or partial values stay marked in the report.

Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →

Cite or embed

www.phonepe.com had about 14.42M visits in September 2026, up 11.18% from August; the top source is direct. Source: Vaneform estimates, https://vaneform.com/e/www-phonepe-com (updated 2026-11-06).

Show this report's monthly visits on your site or README. Updates with each data month.

<a href="https://vaneform.com/e/www-phonepe-com" rel="nofollow"><img src="https://vaneform.com/api/badge/www-phonepe-com" alt="www.phonepe.com monthly visits · Vaneform" height="20"></a>