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wtol.com

wtol.com had about 1.11M visits in September 2026, down 16.57% from August; the top source is direct.

Toledo news, weather, traffic and sports | Toledo, Ohio | wtol.com

Traffic

1.11M

-16.57%MoMEstimated monthly visits
7891.66M1.1M552.26K0
Global rank

56,258

Country rank · United States

11,477

Category rank · TV Movies and Streaming

371

Average visit duration

03:28

Pages per visit

2.38

Bounce rate

52.98%

Domain age

31 years

Search share

33.4%

Traffic sources

  • Direct
    49.8%
  • Search
    33.4%
  • Social
    14.0%
  • Referrals
    1.4%
  • Email
    1.1%
  • Generative AI
    0.2%
  • Paid search
    0.1%
  • Display ads
    0.0%
  • Other
    0.0%

Regions

  • United States
    93.0%
  • Canada
    0.7%
  • Mexico
    0.5%
  • Australia
    0.5%
  • Brazil
    0.4%

See how wtol.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. wtol weatherBRAND5K860581%
  2. toledo news2.06K1.63K126%
  3. toledo1.7K194.06K1%
  4. kayla sedoskey1.47K4.86K30%
  5. weather toledo1.21K1.13K107%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
393.9 KiB
Hosting
AMAZON-02 · AS16509
Email authentication
SPF · DMARC none
TLS
TLSv1.3 · 68 days
Page and SEO
Title
Toledo news, weather, traffic and sports | Toledo, Ohio | wtol.com
Description
WTOL.com is the official website for WTOL-TV, your trusted source for breaking news, weather and sports in Toledo, OH
Cross-origin redirect
Yes
Word count
1,174
Internal / external links
86 / 7
Canonical
https://www.wtol.com/
Language
en-US
H1 / H2
1 / 2
Images missing alt
34 / 89
OG / Twitter
OG
OG locale
en_US
Feed / Manifest / AMP
Feed
Technology and tracking3 tracking
Technology clues
Bootstrap · jQuery · Bot protection · Consent manager
Tracking clues
Google Tag Manager · Google Ads · Meta Pixel
External script hosts
cdn.cookielaw.org · google.com · discovery.evvnt.com
Social links
youtube.com · youtube.com
Security headers
3 / 6
HSTS / CSP
HSTS
Cookie
2(Secure 2)
Email and DNS securitySet
SPF
Set
DMARC
Set · none
DKIM selectors
selector1
Mail stack
Microsoft 365
IPv6
No AAAA
Site verification TXT
Facebook · Google · Microsoft
SOA
ns-1246.awsdns-27.org
NS
ns-1246.awsdns-27.org. · ns-1925.awsdns-48.co.uk. · ns-306.awsdns-38.com. · 1 more
MX
0 wtol-com.mail.protection.outlook.com. · 10 mxa-002c3101.gslb.pphosted.com. · 10 mxb-002c3101.gslb.pphosted.com. · 1 more
Hosting and networkAS16509
A
76.223.34.124 · 13.248.160.137
Hosting ASN
AS16509 · 76.223.32.0/20
Hosting organization
AMAZON-02 - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
aa089eb6179d1ae2b.awsglobalaccelerator.com
TLS
TLSv1.3 · Verified
Certificate issuer
YR1
Certificate remaining
68 days
Certificate SAN
DNS:wtol.com
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
URL set · 28
AI explicitly disallowed
0
AI explicitly allowed
0
Well-known public paths2 hits
Present / checked
2 / 5
/app-ads.txt
Present · 20.2 KiB
/ads.txt
Present · 24.7 KiB

Website information

Domain
wtol.com
Registration status
Domain registered
Registered
1995-10-17
Registrar
Name.com, Inc.
Expires
2027-10-16
Domain age
31 years
DNSSEC
No
Registry status
client transfer prohibited · client update prohibited

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What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.