Traffic
767.48K
-7.87%MoMEstimated monthly visits
1.01M672.3K336.15K0
Global rank
64,070
Country rank · New Zealand
216
Category rank · Legal
7
Average visit duration
02:27
Pages per visit
3.18
Bounce rate
42.58%
Domain age
24 years
Search share
55.4%
Traffic sources
- Search55.4%
- Direct29.2%
- Referrals10.1%
- Email2.4%
- Social1.5%
- Generative AI1.4%
- Other0.0%
- Paid search0.0%
Regions
- New Zealand88.3%
- United States5.1%
- Australia0.9%
- United Kingdom0.8%
- India0.4%
See how workandincome.govt.nz compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- winz61.3K19.53K314%
- mymsd24.52K46.4K53%
- work and incomeBRAND20.9K9.51K220%
- my msd9.74K20.32K48%
- msd3.61K71.66K5%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 533.2 KiB
- Hosting
- INCAPSULA · AS19551
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 85 days
Page and SEO
- Final URL
- https://www.workandincome.govt.nz/
- Title
- Work and Income
- Description
- Work and Income are here to help you financially if you're on a low income or not working, support you into work and help you find housing.
- Cross-origin redirect
- Yes
- Word count
- 623
- Internal / external links
- 52 / 9
- Language
- en-nz
- H1 / H2
- 1 / 8
- Images missing alt
- 2 / 3
Technology and tracking2 tracking
- Technology clues
- React
- Tracking clues
- Google Tag Manager · Google Analytics
- External script hosts
- googletagmanager.com
- Social links
- facebook.com · facebook.com · linkedin.com · twitter.com
- Generator
- Silverstripe CMS
- Server
- nginx
- Security headers
- 6 / 6
- HSTS / CSP
- HSTS · CSP
- Cookie
- 4（Secure 1）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- MTA-STS
- DKIM selectors
- selector1 · selector2
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Google · Microsoft
- SOA
- ns1.msd.govt.nz
- NS
- ns5.netgate.net.nz. · ns2.msd.govt.nz. · ns1.msd.govt.nz. · 1 more
- MX
- 10 workandincome-govt-nz.mail.protection.outlook.com.
Hosting and networkAS19551
- A
- 45.60.17.134 · 45.60.11.134
- Hosting ASN
- AS19551 · 45.60.17.0/24
- Hosting organization
- INCAPSULA - Incapsula Inc
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YR1
- Certificate remaining
- 85 days
- Certificate SAN
- DNS:moneymanagementsuppliers.workandincome.govt.nz · DNS:preprod.workandincome.govt.nz · DNS:workandincome.govt.nz · DNS:www.moneymanagementsuppliers.workandincome.govt.nz · 1 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 8
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths
- Present / checked
- 0 / 5
Website information
- Domain
- workandincome.govt.nz
- Registration status
- Domain registered
- Registered
- 2002-08-01
- Registrar
- Public Service Commission
- Domain age
- 24 years
- Registry status
- ok
Similar sites
Website reports in the same category, with nearby monthly visits.
- lisinskifirm.com
- pkulaw.com
- oyez.org
- bllcompras.com
- superlawyers.com
- legislation.govt.nz
- legal500.com
- cassaforense.it
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.