Website traffic
How much traffic does woolworths.co.nz get?
4.58M
-2.84%MoMEstimated monthly visits
5.28M3.52M1.76M0
Global rank
10,317
Country rank · New Zealand
30
Category rank · E-commerce and Shopping
1
Average visit duration
03:52
Pages per visit
5.31
Bounce rate
37.94%
Domain age
30 years
Search share
33.2%
Sources
Where does woolworths.co.nz's traffic come from?
- Direct46.3%
- Search33.2%
- Paid search9.8%
- Referrals3.6%
- Social2.6%
- Email2.4%
- Display ads1.8%
- Generative AI0.3%
- Other0.0%
Regions
Which countries visit woolworths.co.nz?
- New Zealand94.6%
- Australia1.6%
- United States1.2%
- India0.4%
- United Kingdom0.3%
See how woolworths.co.nz compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to woolworths.co.nz?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- woolworthsBRAND120.93K566.18K21%
- countdown97.96K159.65K61%
- woolworths nzBRAND30.79K15.73K196%
- woolworths mailerBRAND16.24K7.48K217%
- woolworths onlineBRAND10.28K83.26K12%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does woolworths.co.nz show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 927.2 KiB
- Hosting
- AKAMAI-AS · AS16625
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 87 days
Page and SEOSchema 5
- Final URL
- https://www.woolworths.co.nz/
- Title
- Home | Woolworths NZ
- Description
- Shop for groceries online and get fresh, free recipes at woolworths.co.nz.
- Cross-origin redirect
- Yes
- Word count
- 2,609
- Internal / external links
- 783 / 12
- Language
- en
- H1 / H2
- 0 / 24
- Images missing alt
- 26 / 51
- Schema
- ContactPoint · ItemList · ListItem · Organization · PostalAddress
Technology and tracking2 tracking
- Technology clues
- Next.js · Contentful · React · Angular
- Tracking clues
- Google Tag Manager · Google Ads
- External script hosts
- securepubads.g.doubleclick.net · nebula-cdn.kampyle.com
- Social links
- facebook.com · youtube.com · instagram.com · tiktok.com
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- s1 · s2
- Mail stack
- Google Workspace
- IPv6
- No AAAA
- Site verification TXT
- Atlassian · Canva · DocuSign · Google · Microsoft
- SOA
- a1-30.akam.net
- NS
- a7-67.akam.net. · a1-30.akam.net. · a5-65.akam.net. · 3 more
- MX
- 5 alt1.aspmx.l.google.com. · 10 alt4.aspmx.l.google.com. · 10 alt3.aspmx.l.google.com. · 2 more
Hosting and networkAS16625
- A
- 23.217.66.75
- Hosting ASN
- AS16625 · 23.217.64.0/22
- Hosting organization
- AKAMAI-AS - Akamai Technologies, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- a23-217-66-75.deploy.static.akamaitechnologies.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- DigiCert Global G3 TLS ECC SHA384 2020 CA1
- Certificate remaining
- 87 days
- Certificate SAN
- DNS:woolworths.com.au · DNS:*.cartology.com.au · DNS:*.cdx.nz · DNS:*.ci.cdx.nz · 16 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was woolworths.co.nz registered?
- Domain
- woolworths.co.nz
- Registration status
- Domain registered
- Registered
- 1997-03-28
- Registrar
- CSC Corporate Domains, Inc
- Domain age
- 30 years
- Registry status
- ok
Similar sites
What sites are similar to woolworths.co.nz?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.