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willys.se

willys.se had about 3.49M visits in September 2026, down 17.16% from August; most traffic is direct.

Handla billig mat online | Willys

Website traffic

How much traffic does willys.se get?

3.49M

-17.16%MoMEstimated monthly visits
7894.56M3.04M1.52M0
Global rank

13,938

Country rank · Sweden

93

Category rank · Food and Drink

2

Average visit duration

03:15

Pages per visit

4.62

Bounce rate

35.24%

Domain age

25 years

Search share

35.0%

Sources

Where does willys.se's traffic come from?

  • Direct
    51.5%
  • Search
    35.0%
  • Email
    4.9%
  • Referrals
    4.3%
  • Social
    2.6%
  • Paid search
    0.9%
  • Display ads
    0.5%
  • Generative AI
    0.3%
  • Other
    0.0%

Regions

Which countries visit willys.se?

  • Sweden
    98.1%
  • United States
    0.3%
  • Netherlands
    0.2%
  • Norway
    0.2%
  • Finland
    0.2%

See how willys.se compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to willys.se?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. willysBRAND233.61K66.43K352%
  2. willys reklambladBRAND8.56K1.96K437%
  3. willys erbjudandeBRAND8.1K1.31K618%
  4. willys rissneBRAND3.01K570528%
  5. willys handla onlineBRAND2.62K1.06K247%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does willys.se show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
201.4 KiB
Hosting
AMAZON-02 · AS16509
Email authentication
SPF · DMARC none
TLS
TLSv1.3 · 147 days
Page and SEO
Title
Handla billig mat online | Willys
Description
Hos oss kan du enkelt och billigt handla mat online. Vi har ett brett sortiment av mat och dryck och självklart ett stort ekologiskt utbud. Vår affärsidé: Sveriges billigaste matkasse!
Cross-origin redirect
Yes
Word count
197
Internal / external links
44 / 8
Language
sv
H1 / H2
1 / 3
Images missing alt
0 / 7
Technology and tracking1 technologies
Technology clues
Next.js
Social links
facebook.com · instagram.com · tiktok.com · youtube.com · linkedin.com
Security headers
0 / 6
Email and DNS securitySet
SPF
Set
DMARC
Set · none
DKIM selectors
selector1
Mail stack
Microsoft 365
IPv6
No AAAA
Site verification TXT
Atlassian · Google · Microsoft
SOA
ns-857.awsdns-43.net
NS
ns-1092.awsdns-08.org. · ns-1891.awsdns-44.co.uk. · ns-495.awsdns-61.com. · 1 more
MX
10 willys-se.mail.protection.outlook.com.
Hosting and networkAS16509
A
3.175.64.56 · 3.175.64.93 · 3.175.64.85 · 3.175.64.80
Hosting ASN
AS16509 · 3.175.64.0/21
Hosting organization
AMAZON-02 - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
server-3-175-64-56.yvr52.r.cloudfront.net
TLS
TLSv1.3 · Verified
Certificate issuer
Amazon RSA 2048 M01
Certificate remaining
147 days
Certificate SAN
DNS:www.willys.se · DNS:willys.se · DNS:ax-prd-axcsf-occ-willys.axcsfprod.aws.axfoodapp.cloud · DNS:www.willys.prod.axcsfprod.aws.axfoodapp.cloud · 3 more

Website information

When was willys.se registered?

Domain
willys.se
Registration status
Domain registered
Registered
2001-10-10
Registrar
CSC Corp Domains
Domain age
25 years
Registry status
serverUpdateProhibited · serverDeleteProhibited · serverTransferProhibited

Similar sites

What sites are similar to willys.se?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.