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williamhill.com

williamhill.com had about 9.76M visits in September 2026, down 9.18% from August; most traffic is direct.

William Hill™

Website traffic

How much traffic does williamhill.com get?

9.76M

-9.18%MoMEstimated monthly visits
78913.25M8.83M4.42M0
Global rank

4,952

Country rank · United Kingdom

161

Category rank · Sports Betting

8

Average visit duration

08:00

Pages per visit

6.63

Bounce rate

32.11%

Domain age

31 years

Search share

18.5%

Sources

Where does williamhill.com's traffic come from?

  • Direct
    64.2%
  • Search
    18.5%
  • Referrals
    4.1%
  • Email
    3.9%
  • Social
    3.3%
  • Paid search
    2.5%
  • Other
    1.7%
  • Display ads
    1.6%
  • Generative AI
    0.3%

Regions

Which countries visit williamhill.com?

  • United Kingdom
    89.5%
  • United States
    1.7%
  • Japan
    0.7%
  • Sweden
    0.7%
  • China
    0.7%

See how williamhill.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to williamhill.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. william hillBRAND361.22K199.87K181%
  2. williamhillBRAND19.3K8.13K237%
  3. william hill vegasBRAND12.06K6701800%
  4. slots6.53K30.38K22%
  5. william hill ukBRAND6.23K1.25K498%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does williamhill.com show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
77.5 KiB
Hosting
AMAZON-02 · AS16509
Email authentication
SPF · DMARC none
TLS
TLSv1.3 · 170 days
Page and SEO
Title
William Hill™
Description
英国老舗のブックメーカー、William Hillのスポーツブックとオンラインカジノ。幅広いスポーツベッティング、最新スロットなどをウェルカムボーナスを活用してお楽しみください。ウィリアムヒルカジノでは様々なプロモーションをご用意しています。
Cross-origin redirect
Yes
Word count
548
Internal / external links
16 / 26
Canonical
https://www.williamhill.com/ja-jp
Language
ja
H1 / H2
0 / 0
Images missing alt
0 / 16
Hreflang
x-default
Technology and tracking3 technologies
Technology clues
React · Zendesk · Bot protection
External script hosts
sports.whcdn.net · apps.static-cs.williamhill.com
Security headers
3 / 6
HSTS / CSP
HSTS
Cookie
2(Secure 0)
Email and DNS securitySet
SPF
Set
DMARC
Set · none
DKIM selectors
Not found
IPv6
No AAAA
Site verification TXT
Apple · Atlassian · Facebook · Google · Microsoft
SOA
dns1.p08.nsone.net
NS
dns1.p08.nsone.net. · dns2.p08.nsone.net. · dns4.p08.nsone.net. · 5 more
MX
10 mx1.hc1715-26.c3s2.iphmx.com. · 10 mx2.hc1715-26.c3s2.iphmx.com.
Hosting and networkAS16509
A
3.175.64.94 · 3.175.64.75 · 3.175.64.8 · 3.175.64.37
Hosting ASN
AS16509 · 3.175.64.0/21
Hosting organization
AMAZON-02 - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
server-3-175-64-94.yvr52.r.cloudfront.net
TLS
TLSv1.3 · Verified
Certificate issuer
Amazon RSA 2048 M04
Certificate remaining
170 days
Certificate SAN
DNS:williamhill.com · DNS:*.williamhill.com
robots and AI crawlingHTTP 200
Robots.txt
200
Sitemap
Discovered
Well-known public paths
Present / checked
0 / 4

Website information

When was williamhill.com registered?

Domain
williamhill.com
Registration status
Domain registered
Registered
1995-09-03
Registrar
SafeNames Ltd.
Expires
2028-09-02
Domain age
31 years
DNSSEC
No
Registry status
client delete prohibited · client transfer prohibited · server delete prohibited · server transfer prohibited

Similar sites

What sites are similar to williamhill.com?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.