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westpac.com.au

westpac.com.au had about 11.68M visits in September 2026, down 1.83% from August; most traffic is direct.

Westpac - Personal, Business and Corporate Banking

Website traffic

How much traffic does westpac.com.au get?

11.68M

-1.83%MoMEstimated monthly visits
78913.03M8.69M4.34M0
Global rank

3,079

Country rank · Australia

59

Category rank · Banking Credit and Lending

3

Average visit duration

05:10

Pages per visit

8.24

Bounce rate

18.58%

Search share

20.9%

Sources

Where does westpac.com.au's traffic come from?

  • Direct
    61.0%
  • Search
    20.9%
  • Email
    5.2%
  • Paid search
    4.7%
  • Referrals
    3.9%
  • Social
    2.7%
  • Display ads
    1.1%
  • Generative AI
    0.3%
  • Other
    0.2%

Regions

Which countries visit westpac.com.au?

  • Australia
    95.5%
  • United States
    1.4%
  • New Zealand
    0.8%
  • Philippines
    0.7%
  • Vietnam
    0.2%

See how westpac.com.au compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to westpac.com.au?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. westpacBRAND653.07K449.26K145%
  2. westpac login184.91K121.61K152%
  3. westpac online banking74.48K36.74K203%
  4. westpac online20.75K12.84K162%
  5. westBRAND7.81K172.48K5%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does westpac.com.au show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
77.5 KiB
Hosting
AMAZON-02 · AS16509
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 162 days
Page and SEO
Title
Westpac - Personal, Business and Corporate Banking
Description
From to-do to done, it takes a little Westpac. Westpac offers a range of smart solutions to support your personal, business and corporate banking needs.
Cross-origin redirect
Yes
Word count
1,890
Internal / external links
49 / 2
Canonical
https://www.westpac.com.au/
H1 / H2
0 / 0
Images missing alt
21 / 21
OG / Twitter
OG
Technology and tracking
Server
CloudFront
Security headers
1 / 6
HSTS / CSP
HSTS
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
MTA-STS / BIMI
BIMI
DKIM selectors
selector1 · s1 · s2 · dkim
Mail stack
Microsoft 365
IPv6
No AAAA
CAA issuers
amazon.com · amazonaws.com · amazontrust.com · awstrust.com · 2 more
Site verification TXT
Adobe · Apple · Atlassian · Canva · Google
SOA
ns-191.awsdns-23.com
NS
ns-1048.awsdns-03.org. · ns-1862.awsdns-40.co.uk. · ns-191.awsdns-23.com. · 1 more
MX
10 westpac-com-au.mail.protection.outlook.com. · 11 westpac-com.mail.protection.outlook.com.
Hosting and networkAS16509
A
18.172.52.37 · 18.172.52.113 · 18.172.52.87 · 18.172.52.20
Hosting ASN
AS16509 · 18.172.48.0/21
Hosting organization
AMAZON-02 - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
server-18-172-52-37.nrt20.r.cloudfront.net
TLS
TLSv1.3 · Verified
Certificate issuer
DigiCert EV RSA CA G2
Certificate remaining
162 days
Certificate SAN
DNS:www.westpac.com.au · DNS:westpac.com.au
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
URL set · 305
AI explicitly disallowed
0
AI explicitly allowed
16
Well-known public paths1 hits
Present / checked
1 / 2
/llms.txt
Present · 7.0 KiB
llms summary
Westpac is a major Australian bank website for personal, business, corporate, and institutional banking information, products, services, tools, calculators, help, and support. · Si

Website information

Domain
westpac.com.au
Registration status
Domain registered
Registrar
Domain Directors Pty Ltd trading as Instra
Registry status
clientDeleteProhibited · serverDeleteProhibited · serverTransferProhibited · serverUpdateProhibited

Similar sites

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Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →