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wella.com

wella.com had about 782.84K visits in September 2026, down 2.90% from August; most traffic is search.

WELLA PROFESSIONALS JAPAN | ウエラ プロフェッショナル ジャパン

Website traffic

How much traffic does wella.com get?

782.84K

-2.90%MoMEstimated monthly visits
789870.72K580.48K290.24K0
Global rank

70,756

Country rank · United States

56,286

Category rank · Beauty and Cosmetics

763

Average visit duration

01:02

Pages per visit

2.21

Bounce rate

49.38%

Domain age

31 years

Search share

64.0%

Sources

Where does wella.com's traffic come from?

  • Search
    64.0%
  • Direct
    21.3%
  • Social
    8.3%
  • Referrals
    2.6%
  • Email
    1.9%
  • Generative AI
    1.7%
  • Display ads
    0.3%
  • Paid search
    0.0%
  • Other
    0.0%

Regions

Which countries visit wella.com?

  • United States
    28.9%
  • United Kingdom
    6.1%
  • Germany
    5.9%
  • Brazil
    3.5%
  • Canada
    2.8%

See how wella.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to wella.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. wellaBRAND16.95K25.2K67%
  2. wella professionalsBRAND3.09K3.77K82%
  3. wella professionalBRAND2.09K1.93K108%
  4. wella color charmBRAND1.65K2.6K64%
  5. wella shampooBRAND1.42K4.29K33%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does wella.com show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
35.3 KiB
Hosting
AMAZON-02 · AS16509
Email authentication
SPF · DMARC none
TLS
TLSv1.3 · 89 days
Page and SEO
Title
WELLA PROFESSIONALS JAPAN | ウエラ プロフェッショナル ジャパン
Description
140 年以上にわたり、髪の専門家として研究しているウエラプロフェッショナル。こだわりの製品で、大胆に、強く、美しく、ポジティブな変化を応援。
Cross-origin redirect
Yes
Word count
26
Internal / external links
8 / 7
Language
ja
H1 / H2
1 / 0
Images missing alt
0 / 17
OG / Twitter
OG · Twitter
Technology and tracking1 tracking
Technology clues
Next.js
Tracking clues
Google Tag Manager
Social links
youtube.com · facebook.com · instagram.com
Server
AmazonS3
Security headers
0 / 6
Email and DNS securitySet
SPF
Set
DMARC
Set · none
DKIM selectors
selector1 · s1 · s2
Mail stack
Microsoft 365
IPv6
AAAA present
Site verification TXT
Adobe · Apple · Atlassian · DocuSign · Facebook · Google · 3 more
SOA
udns1.cscdns.net
NS
udns1.cscdns.net. · udns2.cscdns.uk.
MX
10 wella-com.mail.protection.outlook.com.
Hosting and networkAS16509
A
3.168.245.81 · 3.168.245.97 · 3.168.245.48 · 3.168.245.116
AAAA
2600:9000:2828:1400:1b:de1e:1100:93a1 · 2600:9000:2828:a200:1b:de1e:1100:93a1 · 2600:9000:2828:6400:1b:de1e:1100:93a1 · 2600:9000:2828:5600:1b:de1e:1100:93a1 · 4 more
Hosting ASN
AS16509 · 3.168.245.0/24
Hosting organization
AMAZON-02 - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
server-3-168-245-81.nrt57.r.cloudfront.net
TLS
TLSv1.3 · Verified
Certificate issuer
Amazon RSA 2048 M04
Certificate remaining
89 days
Certificate SAN
DNS:clubwella.fr · DNS:nioxin.se · DNS:wella.co.il · DNS:www.wella.bo · 16 more
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
URL set · 350
AI explicitly disallowed
0
AI explicitly allowed
16

Website information

When was wella.com registered?

Domain
wella.com
Registration status
Domain registered
Registered
1996-01-06
Registrar
CSC Corporate Domains, Inc.
Expires
2027-01-05
Domain age
31 years
DNSSEC
No
Registry status
client transfer prohibited · server delete prohibited · server transfer prohibited · server update prohibited

Similar sites

What sites are similar to wella.com?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.