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waylandgames.co.uk

waylandgames.co.uk had about 632.7K visits in September 2026, down 5.96% from August; the top source is direct.

20% Off Warhammer, Wargames, Board Games, TCGs | Wayland Games

Traffic

632.7K

-5.96%MoMEstimated monthly visits
789736.42K490.94K245.47K0
Global rank

60,925

Country rank · United Kingdom

2,792

Category rank · Board and Card Games

9

Average visit duration

02:15

Pages per visit

5.63

Bounce rate

38.92%

Domain age

18 years

Search share

28.2%

Traffic sources

  • Direct
    40.7%
  • Search
    28.2%
  • Paid search
    16.9%
  • Referrals
    4.5%
  • Display ads
    4.4%
  • Social
    2.9%
  • Email
    1.3%
  • Other
    0.8%
  • Generative AI
    0.3%

Regions

  • United Kingdom
    75.0%
  • Türkiye
    3.0%
  • United States
    2.7%
  • Netherlands
    2.1%
  • France
    1.8%

See how waylandgames.co.uk compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. wayland gamesBRAND36.07K20.93K172%
  2. waylandgamesBRAND1.68K2.16K78%
  3. warhammer1.05K387.36K0%
  4. games workshop760188.93K0%
  5. waylandBRAND63023.41K3%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
596.7 KiB
Hosting
AMAZON-02 · AS16509
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 57 days
Page and SEOSchema 16
Title
20% Off Warhammer, Wargames, Board Games, TCGs | Wayland Games
Description
Up to 20% off Warhammer, wargames, miniatures, board games, TCGs and more at Wayland Games - Europe's largest independent retailer of tabletop games!
Cross-origin redirect
Yes
Word count
487
Internal / external links
54 / 7
Canonical
https://www.waylandgames.co.uk/
Language
en-GB
H1 / H2
1 / 8
Images missing alt
2 / 40
Schema
Brand · BreadcrumbList · ContactPoint · Country · EntryPoint · ImageObject · 10 more
OG / Twitter
OG
Technology and tracking1 tracking
Technology clues
Next.js · React · PayPal · Bot protection
Tracking clues
Google Tag Manager
External script hosts
client.px-cloud.net
Social links
facebook.com · instagram.com · twitter.com · tiktok.com
Security headers
0 / 6
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
google · default · k1
Mail stack
Google Workspace
IPv6
No AAAA
Site verification TXT
Apple · Google
SOA
ns-1336.awsdns-39.org
NS
ns-1336.awsdns-39.org. · ns-1947.awsdns-51.co.uk. · ns-560.awsdns-06.net. · 1 more
MX
1 smtp.google.com.
Hosting and networkAS16509
A
76.223.34.124 · 13.248.160.137
Hosting ASN
AS16509 · 76.223.32.0/20
Hosting organization
AMAZON-02 - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
aa089eb6179d1ae2b.awsglobalaccelerator.com
TLS
TLSv1.3 · Verified
Certificate issuer
YR1
Certificate remaining
57 days
Certificate SAN
DNS:waylandgames.co.uk
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
AI explicitly disallowed
0
AI explicitly allowed
16
Well-known public paths1 hits
Present / checked
1 / 4
/llms.txt
Present · 7.6 KiB
llms summary
> Wayland Games is a UK retailer of tabletop miniatures, wargames, board games, trading card games, roleplaying games, painting and modelling supplies, gaming accessories, and rela

Website information

Domain
waylandgames.co.uk
Registration status
Domain registered
Registered
2008-06-05
Registrar
Name.com LLC t/a Name.com, Inc.
Expires
2027-06-05
Domain age
18 years
DNSSEC
No
Registry status
active

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What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.