Website traffic
How much traffic does wayfair.co.uk get?
9.82M
-7.61%MoMEstimated monthly visits
11.48M7.65M3.83M0
Global rank
4,919
Country rank · United Kingdom
158
Category rank · Furniture
2
Average visit duration
03:06
Pages per visit
4.43
Bounce rate
43.62%
Domain age
18 years
Search share
16.9%
Sources
Where does wayfair.co.uk's traffic come from?
- Paid search29.3%
- Display ads21.5%
- Direct19.0%
- Search16.9%
- Social6.1%
- Referrals3.6%
- Email1.9%
- Generative AI0.9%
- Other0.8%
Regions
Which countries visit wayfair.co.uk?
- United Kingdom92.0%
- United States3.3%
- China0.9%
- Germany0.4%
- Singapore0.3%
See how wayfair.co.uk compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to wayfair.co.uk?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- wayfairBRAND231.89K1.6M15%
- wayfair ukBRAND81.82K15.78K519%
- wayfair discount codeBRAND2.57K12.49K21%
- shoe rack2.41K80.9K3%
- wayfair co ukBRAND1.98K1.61K123%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
What does wayfair.co.uk show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 997.3 KiB
- Hosting
- FASTLY · AS54113
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 42 days
Page and SEO
- Final URL
- https://www.wayfair.co.uk/
- Title
- Wayfair.co.uk - Shop Furniture, Lighting, Homeware & More Online
- Description
- Shop Wayfair.co.uk for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more.
- Cross-origin redirect
- Yes
- Word count
- 1,718
- Internal / external links
- 554 / 0
- Canonical
- https://www.wayfair.co.uk/
- Language
- en
- H1 / H2
- 0 / 2
- Images missing alt
- 1 / 26
- Hreflang
- en-CA · en-GB · en-IE · en-US · fr-CA · x-default
- OG / Twitter
- OG · Twitter
Technology and tracking4 technologies
- Technology clues
- Next.js · React · PayPal · Cloudflare
- External script hosts
- assets.wfcdn.com
- Server
- cloudflare
- Security headers
- 4 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
- Cookie
- 3（Secure 2）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- DKIM selectors
- Mail stack
- Proofpoint
- IPv6
- No AAAA
- Site verification TXT
- Google · Microsoft
- SOA
- dns1.p05.nsone.net
- NS
- dns1.p05.nsone.net. · dns2.p05.nsone.net. · dns3.p05.nsone.net. · 5 more
- MX
- 10 mxa-00180701.gslb.pphosted.com. · 10 mxb-00180701.gslb.pphosted.com.
Hosting and networkAS54113
- A
- 151.101.1.252 · 151.101.65.252 · 151.101.129.252 · 151.101.193.252
- Hosting ASN
- AS54113 · 151.101.0.0/22
- Hosting organization
- FASTLY - Fastly, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YE1
- Certificate remaining
- 42 days
- Certificate SAN
- DNS:magellan.wayfair.co.uk · DNS:prx.wayfair.co.uk · DNS:px.wayfair.co.uk · DNS:s.wayfair.co.uk · 5 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 1
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths2 hits
- Present / checked
- 2 / 5
- /ads.txt
- Present · 689 B
- /.well-known/security.txt
- Present · 112 B
- security summary
- Contact: mailto:bugbounty@wayfair.com · Preferred-Languages: en · Expires: 2027-11-01T03:59:00.000Z
Website information
When was wayfair.co.uk registered?
- Domain
- wayfair.co.uk
- Registration status
- Domain registered
- Registered
- 2008-08-04
- Registrar
- Markmonitor Inc.
- Expires
- 2028-08-04
- Domain age
- 18 years
- DNSSEC
- No
- Registry status
- server delete prohibited · server transfer prohibited · server update prohibited
Similar sites
What sites are similar to wayfair.co.uk?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.