Website traffic
How much traffic does wawa.com get?
3.4M
-0.26%MoMEstimated monthly visits
3.68M2.45M1.23M0
Global rank
13,222
Country rank · United States
2,685
Category rank · Restaurants and Delivery
60
Average visit duration
02:55
Pages per visit
4.82
Bounce rate
28.41%
Domain age
32 years
Search share
33.2%
Sources
Where does wawa.com's traffic come from?
- Direct36.5%
- Search33.2%
- Referrals12.3%
- Paid search9.9%
- Social2.8%
- Email2.8%
- Display ads2.2%
- Generative AI0.3%
- Other0.0%
Regions
Which countries visit wawa.com?
- United States96.1%
- Australia0.4%
- Canada0.3%
- India0.3%
- Brazil0.3%
See how wawa.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to wawa.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- wawaBRAND161.86K147.49K110%
- wawa menuBRAND82.3K11.54K713%
- wawa careersBRAND16.49K5.94K278%
- wawa near meBRAND5.58K10.35K54%
- wawa nutrition calculatorBRAND5.41K1.44K376%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
What does wawa.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 45.3 KiB
- Hosting
- INCAPSULA · AS19551
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 62 days
Page and SEO
- Final URL
- https://www.wawa.com/
- Title
- Your Ultimate Convenience Store for Food, Drink, Fuel, and More | Wawa
- Description
- Fuel your day with Wawa, your all-day, everyday convenience store. Grab Built-To-Order® food and beverages, coffee, fuel services, and much more.
- Cross-origin redirect
- Yes
- Word count
- 97
- Internal / external links
- 12 / 0
- Canonical
- https://www.wawa.com/
- Language
- en
- H1 / H2
- 1 / 4
- Images missing alt
- 10 / 10
- OG / Twitter
- OG
Technology and tracking1 tracking
- Technology clues
- Next.js · Segment
- Tracking clues
- Google Tag Manager
- Server
- istio-envoy
- Security headers
- 3 / 6
- HSTS / CSP
- HSTS · CSP
- Cookie
- 5（Secure 3）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- Not found
- Mail stack
- Mimecast
- IPv6
- No AAAA
- Site verification TXT
- Adobe · Apple · Atlassian · Google
- SOA
- ns-1188.awsdns-20.org
- NS
- ns-1188.awsdns-20.org. · ns-1811.awsdns-34.co.uk. · ns-453.awsdns-56.com. · 1 more
- MX
- 10 us-smtp-inbound-1.mimecast.com. · 10 us-smtp-inbound-2.mimecast.com.
Hosting and networkAS19551
- A
- 45.60.73.20 · 45.60.109.20
- Hosting ASN
- AS19551 · 45.60.73.0/24
- Hosting organization
- INCAPSULA - Incapsula Inc
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- GlobalSign Atlas R46 DV TLS CA 2026 Q3
- Certificate remaining
- 62 days
- Certificate SAN
- DNS:wawa.com · DNS:www.wawa.com
robots and AI crawlingHTTP 404
- Robots.txt
- 404
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was wawa.com registered?
- Domain
- wawa.com
- Registration status
- Domain registered
- Registered
- 1994-11-28
- Registrar
- GoDaddy Corporate Domains, LLC
- Expires
- 2027-09-20
- Domain age
- 32 years
- DNSSEC
- No
- Registry status
- client transfer prohibited · server delete prohibited · server transfer prohibited · server update prohibited
Similar sites
What sites are similar to wawa.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.