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waterstones.com

waterstones.com had about 4.81M visits in September 2026, down 3.39% from August; the top source is search.

buy books, stationery and gifts, online and in store | waterstones

Website traffic

How much traffic does waterstones.com get?

4.81M

-3.39%MoMEstimated monthly visits
7895.37M3.58M1.79M0
Global rank

11,201

Country rank · United Kingdom

435

Category rank · Books and Literature

2

Average visit duration

02:13

Pages per visit

3.56

Bounce rate

50.37%

Domain age

31 years

Search share

49.9%

Sources

Where does waterstones.com's traffic come from?

  • Search
    49.9%
  • Direct
    29.7%
  • Referrals
    5.2%
  • Other
    3.8%
  • Email
    3.6%
  • Social
    3.5%
  • Paid search
    3.2%
  • Display ads
    0.7%
  • Generative AI
    0.2%

Regions

Which countries visit waterstones.com?

  • United Kingdom
    70.8%
  • United States
    11.3%
  • France
    1.4%
  • Netherlands
    1.3%
  • Ireland
    1.0%

See how waterstones.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to waterstones.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. waterstonesBRAND306.89K159.86K192%
  2. waterstones jobsBRAND23.43K13.42K175%
  3. waterstones careersBRAND6.3K3.56K177%
  4. waterstones ukBRAND3.91K1.63K240%
  5. verity3.64K2.49M0%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does waterstones.com show publicly?

Partially available
  • Email authentication
  • Hosting ASN
Hosting
MICROSOFT-CORP-MSN-AS-BLOCK · AS8075
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 168 days
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
MTA-STS / BIMI
BIMI
DKIM selectors
Not found
Mail stack
Mimecast
IPv6
No AAAA
Site verification TXT
Apple · Atlassian · Facebook · Google · Microsoft
SOA
ns1.netnames.net
NS
ns1.netnames.net. · ns2.netnames.net. · ns5.netnames.net. · 1 more
MX
10 eu-smtp-inbound-1.mimecast.com. · 10 eu-smtp-inbound-2.mimecast.com.
Hosting and networkAS8075
A
4.250.193.198
Hosting ASN
AS8075 · 4.240.0.0/12
Hosting organization
MICROSOFT-CORP-MSN-AS-BLOCK - Microsoft Corporation
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
Corporation Service Company RSA OV SSL CA 2
Certificate remaining
168 days
Certificate SAN
DNS:*.waterstones.com · DNS:waterstones.com

Website information

When was waterstones.com registered?

Domain
waterstones.com
Registration status
Domain registered
Registered
1995-08-09
Registrar
CSC Corporate Domains, Inc.
Expires
2027-08-08
Domain age
31 years
DNSSEC
No
Registry status
client transfer prohibited

Similar sites

What sites are similar to waterstones.com?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →