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waterloo.ca

waterloo.ca had about 143.26K visits in September 2026, down 8.96% from August; most traffic is search.

Services, programs and city updates | City of Waterloo

Website traffic

How much traffic does waterloo.ca get?

143.26K

-8.96%MoMEstimated monthly visits
789182.87K121.91K60.96K0
Global rank

248,907

Country rank · Canada

8,106

Category rank · Education

212

Average visit duration

02:06

Pages per visit

3.28

Bounce rate

37.98%

Domain age

24 years

Search share

65.6%

Sources

Where does waterloo.ca's traffic come from?

  • Search
    65.6%
  • Direct
    19.6%
  • Referrals
    6.3%
  • Email
    4.6%
  • Social
    2.1%
  • Generative AI
    1.5%
  • Display ads
    0.2%
  • Other
    0.0%
  • Paid search
    0.0%

Regions

Which countries visit waterloo.ca?

  • Canada
    90.3%
  • United States
    3.1%
  • United Kingdom
    3.0%
  • India
    0.7%
  • Philippines
    0.5%

See how waterloo.ca compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to waterloo.ca?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. city of waterloo jobsBRAND2.78K2.06K135%
  2. waterloo overnight parkingBRAND1.75K900194%
  3. city of waterlooBRAND1.6K830193%
  4. learn waterlooBRAND94016.59K6%
  5. waterlooBRAND930149.97K1%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does waterloo.ca show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
78.5 KiB
Hosting
MICROSOFT-CORP-MSN-AS-BLOCK · AS8075
Email authentication
SPF · DMARC quarantine
TLS
TLSv1.3 · 85 days
Page and SEO
Title
Services, programs and city updates | City of Waterloo
Description
Official website for City of Waterloo, Ontario, Canada. Find services for recreation, parks, bylaw, roads, development, arts and culture, and more.
Cross-origin redirect
Yes
Word count
497
Internal / external links
46 / 6
Canonical
https://www.waterloo.ca/
Language
en
H1 / H2
1 / 3
Images missing alt
25 / 35
Hreflang
en-us
OG / Twitter
OG · Twitter
Technology and tracking1 tracking
Technology clues
jQuery · Hotjar · Bot protection
Tracking clues
Google Tag Manager
External script hosts
cdn.gtranslate.net · google.com · cdnjs.cloudflare.com · customer.cludo.com · static.ctctcdn.com
Social links
instagram.com · facebook.com · linkedin.com · youtube.com
Security headers
4 / 6
HSTS / CSP
HSTS
Email and DNS securitySet
SPF
Set
DMARC
Set · quarantine
MTA-STS / BIMI
MTA-STS
DKIM selectors
s1 · s2
Mail stack
Proofpoint
IPv6
No AAAA
Site verification TXT
Apple · Google · Microsoft
SOA
ns1.bluecatdns.com
NS
ns1.bluecatdns.net. · ns1.bluecatdns.com. · ns1.bluecatdns.org.
MX
10 mxa-004c4e01.gslb.pphosted.com. · 10 mxb-004c4e01.gslb.pphosted.com.
Hosting and networkAS8075
A
20.15.0.36
Hosting ASN
AS8075 · 20.0.0.0/11
Hosting organization
MICROSOFT-CORP-MSN-AS-BLOCK - Microsoft Corporation
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
YE2
Certificate remaining
85 days
Certificate SAN
DNS:waterloo.ca
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
URL set · 1,654
AI explicitly disallowed
0
AI explicitly allowed
0
Well-known public paths
Present / checked
0 / 5

Website information

When was waterloo.ca registered?

Domain
waterloo.ca
Registration status
Domain registered
Registered
2003-01-10
Registrar
Internic.ca Inc.
Expires
2028-01-10
Domain age
24 years
DNSSEC
No
Registry status
client delete prohibited · client transfer prohibited · client update prohibited

Similar sites

What sites are similar to waterloo.ca?

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.