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vpa.com.au

vpa.com.au had about 133K visits in September 2026, down 3.21% from August; most traffic is search.

Australia’s No.1 Supplement Brand | VPA

Traffic

133K

-3.21%MoMEstimated monthly visits
789169.21K112.81K56.4K0
Global rank

259,301

Country rank · Australia

7,513

Category rank · Nutrition Diets and Fitness

46

Average visit duration

00:59

Pages per visit

3.24

Bounce rate

40.66%

Search share

61.9%

Traffic sources

  • Search
    61.9%
  • Direct
    18.1%
  • Paid search
    7.0%
  • Email
    5.4%
  • Referrals
    4.8%
  • Social
    1.0%
  • Display ads
    1.0%
  • Generative AI
    0.8%
  • Other
    0.0%

Regions

  • Australia
    53.3%
  • United States
    11.5%
  • South Korea
    7.3%
  • Vietnam
    4.6%
  • India
    3.1%

See how vpa.com.au compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. vpa proteinBRAND1.59K1.63K98%
  2. vpaBRAND1.36K10.5K13%
  3. protein powder800152.35K1%
  4. protein calculator78017.02K5%
  5. vpa australiaBRAND54075072%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
2.0 MiB
Hosting
CLOUDFLARENET · AS13335
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 78 days
Page and SEOSchema 7
Title
Australia’s No.1 Supplement Brand | VPA
Description
VPA® is voted Australia’s best supplement brand. Shop online for protein powders, supplements, vitamins & all your fitness needs.
Cross-origin redirect
Yes
Word count
3,770
Internal / external links
149 / 8
Canonical
https://www.vpa.com.au/
Language
en
H1 / H2
1 / 13
Images missing alt
11 / 75
Schema
BreadcrumbList · ListItem · OnlineStore · Organization · PostalAddress · SearchAction · 1 more
OG / Twitter
OG · Twitter
Technology and tracking1 tracking
Technology clues
WordPress · Shopify · Bootstrap · Tailwind · jQuery · PayPal · Zendesk · Bot protection · Cloudflare
Tracking clues
Google Tag Manager
External script hosts
na.shgcdn3.com · shop.app · cdn.shopify.com · unpkg.com · cdn.codeblackbelt.com · static.klaviyo.com · blissful-emu-851.convex.site · cdn.rebuyengine.com · 1 more
Social links
facebook.com · instagram.com · linkedin.com · tiktok.com · youtube.com
Server
cloudflare
Security headers
4 / 6
HSTS / CSP
HSTS · CSP
Alt-Svc
Set
Cookie
5（Secure 3）
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
MTA-STS / BIMI
BIMI
DKIM selectors
google · s1 · s2
Mail stack
Google Workspace
IPv6
No AAAA
Site verification TXT
Google
SOA
ns1.dnspackage.com
NS
ns1.dnspackage.com. · ns2.dnspackage.com. · ns3.dnspackage.com. · 1 more
MX
1 aspmx.l.google.com. · 5 alt1.aspmx.l.google.com. · 5 alt2.aspmx.l.google.com. · 2 more
Hosting and networkAS13335
A
23.227.38.65
Hosting ASN
AS13335 · 23.227.38.0/23
Hosting organization
CLOUDFLARENET - Cloudflare, Inc.
Hosting country
CA
BGP announcement
Yes
Reverse DNS
myshopify.com
TLS
TLSv1.3 · Verified
Certificate issuer
YE1
Certificate remaining
78 days
Certificate SAN
DNS:vpa.com.au
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
Index · 7
AI explicitly disallowed
0
AI explicitly allowed
16
Well-known public paths1 hits
Present / checked
1 / 5
/llms.txt
Present · 869 B
llms summary
> Official agent-discovery summary for [VPA Australia](https://www.vpa.com.au). See the [canonical agent instructions](https://www.vpa.com.au/agents.md). · - [Storefront](https://w

Website information

Domain
vpa.com.au
Registration status
Domain registered
Registrar
Web Address Registration Pty Ltd
Registry status
serverRenewProhibited

Similar sites

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What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →