Website traffic
How much traffic does vitacost.com get?
1.24M
-7.46%MoMEstimated monthly visits
1.44M963.3K481.65K0
Global rank
30,962
Country rank · United States
6,884
Category rank · E-commerce and Shopping
68
Average visit duration
03:20
Pages per visit
6.36
Bounce rate
39.37%
Domain age
27 years
Search share
22.9%
Sources
Where does vitacost.com's traffic come from?
- Direct45.2%
- Search22.9%
- Email19.3%
- Referrals6.5%
- Display ads2.8%
- Generative AI1.5%
- Social1.1%
- Paid search0.7%
- Other0.2%
Regions
Which countries visit vitacost.com?
- United States90.6%
- Puerto Rico0.6%
- Canada0.6%
- Israel0.6%
- Russia0.4%
See how vitacost.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to vitacost.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- vitacostBRAND34.68K39.78K87%
- vitacost coupon codeBRAND1.98K2.43K82%
- vitacost loginBRAND1.52K3.14K48%
- vitacost.com official siteBRAND1.42K1.12K127%
- vitacost promo codeBRAND9101.36K67%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does vitacost.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 1.0 MiB
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 42 days
Page and SEOSchema 3
- Final URL
- https://www.vitacost.com/
- Title
- Vitamins, Supplements & Wellness Essentials | Vitacost
- Description
- Shop thousands of vitamins, supplements, healthy foods, sports nutrition, clean beauty, eco-friendly home care and pet products from trusted brands.
- Cross-origin redirect
- Yes
- Word count
- 2,286
- Internal / external links
- 241 / 0
- Canonical
- https://www.vitacost.com/
- Language
- en
- H1 / H2
- 1 / 13
- Images missing alt
- 0 / 108
- Schema
- Organization · SearchAction · WebSite
- OG / Twitter
- OG · Twitter
- OG locale
- en_US
Technology and tracking1 tracking
- Technology clues
- Shopify · Cloudflare · Bootstrap · jQuery · React · PayPal · Bot protection
- Tracking clues
- Cloudflare Web Analytics
- External script hosts
- se.monetate.net · shop.app · cdn.shopify.com · static.cloudflareinsights.com
- Server
- cloudflare
- Security headers
- 4 / 6
- HSTS / CSP
- HSTS · CSP
- Cookie
- 6（Secure 4）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- selector2 · s1 · s2
- Mail stack
- Microsoft 365
- IPv6
- AAAA present
- SOA
- marty.ns.cloudflare.com
- NS
- marty.ns.cloudflare.com. · stella.ns.cloudflare.com.
- MX
- 0 vitacost-com.mail.protection.outlook.com.
Hosting and networkAS13335
- A
- 104.18.18.181 · 104.18.19.181
- AAAA
- 2606:4700::6812:12b5 · 2606:4700::6812:13b5
- Hosting ASN
- AS13335 · 104.18.16.0/20
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YE2
- Certificate remaining
- 42 days
- Certificate SAN
- DNS:vitacost.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 2,638
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 4.3 KiB
- llms summary
- This document describes how AI agents can interact with Vitacost's online store at https://www.vitacost.com. · If you are reading this on behalf of your user and you act as a perso
Website information
When was vitacost.com registered?
- Domain
- vitacost.com
- Registration status
- Domain registered
- Registered
- 1999-05-06
- Registrar
- MarkMonitor Inc.
- Expires
- 2029-05-06
- Domain age
- 27 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited · client update prohibited
Similar sites
What sites are similar to vitacost.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.