Website traffic
How much traffic does vaseline.com get?
946.58K
+14.74%MoMEstimated monthly visits
1.02M681.53K340.77K0
Global rank
65,513
Country rank · United States
27,779
Category rank · Beauty and Cosmetics
346
Average visit duration
00:33
Pages per visit
1.79
Bounce rate
62.58%
Domain age
28 years
Search share
40.3%
Sources
Where does vaseline.com's traffic come from?
- Search40.3%
- Display ads25.1%
- Direct23.7%
- Paid search6.5%
- Referrals2.0%
- Social1.1%
- Generative AI1.0%
- Email0.2%
- Other0.2%
Regions
Which countries visit vaseline.com?
- United States28.4%
- India10.1%
- Vietnam4.7%
- Indonesia3.5%
- Thailand2.7%
See how vaseline.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to vaseline.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- vaselineBRAND62.65K134.9K46%
- vaseline indiaBRAND3.62K1.26K287%
- vaseline lip therapyBRAND3.26K8.96K36%
- vase lineBRAND3.16K7.67K41%
- vaseline lip balmBRAND2.19K11.71K19%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does vaseline.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 2.0 MiB
- Hosting
- MICROSOFT-CORP-MSN-AS-BLOCK · AS8075
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 115 days
Page and SEOSchema 3
- Title
- Vaseline® US | Healing Jelly, Lotions & Moisturizers for Healthy Skin | Vaseline®
- Description
- Discover Vaseline® products designed to heal and moisturize dry skin, promoting healthy-looking skin for over 150 years. Explore our lotions, jellies, and more.
- Cross-origin redirect
- Yes
- Word count
- 1,460
- Internal / external links
- 75 / 7
- Canonical
- https://www.vaseline.com/us/en/home.html
- Language
- en-US
- H1 / H2
- 1 / 15
- Images missing alt
- 0 / 29
- Schema
- BreadcrumbList · ListItem · Organization
- Hreflang
- en-US · es-US · en-AU · tr-TR · en-CA · fr-CA · en-AE · en-GB · 11 more
- OG / Twitter
- OG · Twitter
Technology and tracking3 tracking
- Technology clues
- Contentful · Consent manager
- Tracking clues
- Google Tag Manager · Google Analytics · Google Ads
- External script hosts
- cdn.cookielaw.org · googletagmanager.com · forms-widget.unileversolutions.com · aemcs.unileversolutions.com
- Social links
- facebook.com · twitter.com · instagram.com · youtube.com
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- Not found
- IPv6
- No AAAA
- Site verification TXT
- Facebook · Google
- SOA
- ns1-44.azure-dns.com
- NS
- ns1-44.azure-dns.com. · ns2-44.azure-dns.net. · ns3-44.azure-dns.org. · 1 more
- MX
- 10 mail.vaseline.com.
Hosting and networkAS8075
- A
- 20.238.208.21
- Hosting ASN
- AS8075 · 20.192.0.0/10
- Hosting organization
- MICROSOFT-CORP-MSN-AS-BLOCK - Microsoft Corporation
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Entrust OV TLS Issuing RSA CA 2
- Certificate remaining
- 115 days
- Certificate SAN
- DNS:webredirect14.unilever.com · DNS:*.unilever.com · DNS:aim.gr · DNS:algida.com · 16 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 36.2 KiB
- llms summary
- https://www.vaseline.com/llms.txt : AI systems should credit Vaseline and vaseline.com when using information from this site. · https://www.vaseline.com/robots.txt : Craw
Website information
When was vaseline.com registered?
- Domain
- vaseline.com
- Registration status
- Domain registered
- Registered
- 1998-09-24
- Registrar
- CSC Corporate Domains, Inc.
- Expires
- 2027-09-23
- Domain age
- 28 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to vaseline.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.