Website traffic
How much traffic does varuste.net get?
1.36M
-9.15%MoMEstimated monthly visits
1.61M1.07M537.36K0
Global rank
31,623
Country rank · Finland
320
Category rank · E-commerce and Shopping
12
Average visit duration
01:47
Pages per visit
5.05
Bounce rate
45.54%
Domain age
22 years
Search share
35.0%
Sources
Where does varuste.net's traffic come from?
- Search35.0%
- Direct28.4%
- Paid search19.3%
- Social5.4%
- Referrals5.1%
- Display ads4.0%
- Email1.8%
- Generative AI1.1%
- Other0.0%
Regions
Which countries visit varuste.net?
- Finland28.1%
- France5.2%
- Denmark4.9%
- United States3.9%
- Luxembourg3.8%
See how varuste.net compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to varuste.net?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- varusteBRAND2.7K2.61K103%
- varustenetBRAND1.51K1.01K150%
- arcteryx1.08K494.71K0%
- varuste netBRAND54056096%
- welches uf pro oberteil für september oktober region luxemburg470470100%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does varuste.net show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- DNSSEC
- HTTP
- 200
- Page size
- 112.0 KiB
- Hosting
- MEDIAM-AS Mediam Group Oy · AS39324
- Email authentication
- SPF · DMARC none
- TLS
- TLSv1.3 · 68 days
Page and SEO
- Final URL
- https://varuste.net/
- Title
- Ulkoiluvarusteet netistä | Varuste.net
- Description
- Laaja ulkoilualan verkkokauppa ja iso myymälä Helsingissä. Laadukkaat tuotemerkit ja retkeilyvarusteet esim. Fjällräven, Oakley, Mammut, Garmin, Meindl, Mares, Petzl, RAB, Arc'teryx, Thule, Deuter jne. Lajit mm. sukellus, kiipeily, metsästys, kalastus, hiihto, kuntoilu, vaellus, matkustus. Ystävällinen ja asiantun...
- Cross-origin redirect
- No
- Word count
- 211
- Internal / external links
- 71 / 3
- Canonical
- https://varuste.net/
- Language
- fi
- H1 / H2
- 4 / 0
- Images missing alt
- 0 / 6
- Hreflang
- bg · cs · da · de · el · en · es · et · 12 more
- OG / Twitter
- OG
- Feed / Manifest / AMP
- Feed
Technology and tracking2 tracking
- Technology clues
- jQuery · React
- Tracking clues
- Google Tag Manager · Google Analytics
- Social links
- facebook.com · instagram.com · youtube.com
- Server
- nginx
- Security headers
- 6 / 6
- HSTS / CSP
- HSTS · CSP
- Cookie
- 3（Secure 0）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · none
- DKIM selectors
- Mail stack
- Google Workspace
- IPv6
- No AAAA
- DNSSEC
- DNSKEY · AD
- Site verification TXT
- Facebook · Google · Microsoft
- SOA
- ns-cloud-d1.googledomains.com
- NS
- ns-cloud-d1.googledomains.com. · ns-cloud-d2.googledomains.com. · ns-cloud-d3.googledomains.com. · 1 more
- MX
- 10 aspmx.l.google.com. · 20 alt1.aspmx.l.google.com. · 20 alt2.aspmx.l.google.com. · 4 more
Hosting and networkAS39324
- A
- 81.22.242.48
- Hosting ASN
- AS39324 · 81.22.240.0/20
- Hosting organization
- MEDIAM-AS Mediam Group Oy
- Hosting country
- FI
- BGP announcement
- Yes
- Reverse DNS
- srv-c48.esp.mediateam.fi
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YR1
- Certificate remaining
- 68 days
- Certificate SAN
- DNS:static1.varuste.net · DNS:static2.varuste.net · DNS:static3.varuste.net · DNS:varuste.net · 1 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 52
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was varuste.net registered?
- Domain
- varuste.net
- Registration status
- Domain registered
- Registered
- 2004-09-24
- Registrar
- NameCheap, Inc.
- Expires
- 2032-09-24
- Domain age
- 22 years
- DNSSEC
- Yes
- Registry status
- active
Similar sites
What sites are similar to varuste.net?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.