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usms.org

usms.org had about 290.45K visits in September 2026, down 30.14% from August; most traffic is search.

Homepage | U.S. Masters Swimming

Website traffic

How much traffic does usms.org get?

290.45K

-30.14%MoMEstimated monthly visits
789449.04K299.36K149.68K0
Global rank

140,627

Country rank · United States

44,533

Category rank · Water Sports

20

Average visit duration

02:13

Pages per visit

3.37

Bounce rate

43.00%

Domain age

30 years

Search share

58.2%

Sources

Where does usms.org's traffic come from?

  • Search
    58.2%
  • Direct
    21.0%
  • Referrals
    6.9%
  • Social
    4.7%
  • Paid search
    4.2%
  • Email
    3.0%
  • Generative AI
    1.5%
  • Display ads
    0.5%
  • Other
    0.0%

Regions

Which countries visit usms.org?

  • United States
    66.5%
  • Canada
    3.4%
  • Spain
    3.0%
  • United Kingdom
    2.2%
  • Australia
    2.0%

See how usms.org compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to usms.org?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. masters swimming3.33K2.91K114%
  2. usmsBRAND2.24K4.74K47%
  3. us masters swimming1.88K1.28K147%
  4. raza ali usmsBRAND570370154%
  5. usms swimmingBRAND460410112%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does usms.org show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
145.4 KiB
Hosting
MICROSOFT-CORP-MSN-AS-BLOCK · AS8075
Email authentication
SPF · DMARC none
TLS
TLSv1.3 · 56 days
Page and SEO
Title
Homepage | U.S. Masters Swimming
Description
We are the best resource for adult swimmers who are looking to improve their swimming. We offer clubs, events, content, workouts, and a community for beginners to experts. Check out our benefits and join us.
Cross-origin redirect
Yes
Word count
542
Internal / external links
94 / 19
Language
en
H1 / H2
1 / 0
Images missing alt
0 / 25
Technology and tracking2 tracking
Technology clues
Bootstrap · jQuery · React
Tracking clues
Google Tag Manager · Meta Pixel
External script hosts
googletagservices.com · rum-static.pingdom.net · www-usms-hhgdctfafngha6hr.z01.azurefd.net · cdnjs.cloudflare.com
Social links
facebook.com · instagram.com · youtube.com
Server
Microsoft-IIS/10.0
Security headers
0 / 6
Cookie
4(Secure 3)
Email and DNS securitySet
SPF
Set
DMARC
Set · none
DKIM selectors
s1 · s2
Mail stack
Microsoft 365
IPv6
No AAAA
Site verification TXT
Google · Microsoft
SOA
pdns13.domaincontrol.com
NS
pdns13.domaincontrol.com. · pdns14.domaincontrol.com.
MX
0 usms-org.mail.protection.outlook.com.
Hosting and networkAS8075
A
172.168.160.32
Hosting ASN
AS8075 · 172.160.0.0/11
Hosting organization
MICROSOFT-CORP-MSN-AS-BLOCK - Microsoft Corporation
Hosting country
GB
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
Go Daddy Secure Certificate Authority - G2
Certificate remaining
56 days
Certificate SAN
DNS:*.usms.org · DNS:usms.org
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
Index · 3
AI explicitly disallowed
0
AI explicitly allowed
0
Well-known public paths
Present / checked
0 / 5

Website information

When was usms.org registered?

Domain
usms.org
Registration status
Domain registered
Registered
1996-05-03
Registrar
Network Solutions, LLC
Expires
2027-05-04
Domain age
30 years
DNSSEC
No
Registry status
client transfer prohibited

Similar sites

What sites are similar to usms.org?

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.