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urban.org

urban.org had about 429.88K visits in September 2026, up 33.01% from August; the top source is search.

Driving impact by equipping changemakers with evidence and solutions. | Urban Institute

Website traffic

How much traffic does urban.org get?

429.88K

+33.01%MoMEstimated monthly visits
789464.27K309.51K154.76K0
Global rank

123,829

Country rank · United States

31,688

Category rank · Government

590

Average visit duration

01:12

Pages per visit

2.06

Bounce rate

50.63%

Domain age

34 years

Search share

43.4%

Sources

Where does urban.org's traffic come from?

  • Search
    43.4%
  • Direct
    35.6%
  • Referrals
    9.4%
  • Generative AI
    3.5%
  • Social
    3.0%
  • Paid search
    2.4%
  • Email
    2.0%
  • Display ads
    0.6%
  • Other
    0.1%

Regions

Which countries visit urban.org?

  • United States
    87.6%
  • Mexico
    1.8%
  • Canada
    1.0%
  • South Korea
    0.6%
  • Brazil
    0.5%

See how urban.org compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to urban.org?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. urban instituteBRAND7.34K8.4K87%
  2. urban institute jorge gonzalezBRAND860570151%
  3. urban institute jun zhuBRAND840760111%
  4. major political success of urban instituteBRAND650510128%
  5. urban institute influenceBRAND490260189%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does urban.org show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
  • DNSSEC
HTTP
200
Page size
403.6 KiB
Hosting
CLOUDFLARENET · AS13335
Email authentication
SPF · DMARC quarantine
TLS
TLSv1.3 · 45 days
Page and SEOSchema 7
Title
Driving impact by equipping changemakers with evidence and solutions. | Urban Institute
Description
Social and Economic Policy Research
Cross-origin redirect
Yes
Word count
1,171
Internal / external links
9 / 10
Canonical
https://www.urban.org/
Language
en
H1 / H2
0 / 0
Images missing alt
0 / 22
Schema
ContactPoint · EntryPoint · ImageObject · Organization · PostalAddress · SearchAction · 1 more
OG / Twitter
OG · Twitter
Technology and tracking2 tracking
Technology clues
Cloudflare · jQuery · Bot protection
Tracking clues
Google Tag Manager · Cloudflare Web Analytics
External script hosts
tfaforms.com · ajax.googleapis.com · static.cloudflareinsights.com
Social links
linkedin.com · bsky.app · instagram.com · facebook.com · youtube.com · x.com · github.com
Generator
Drupal 11 (https://www.drupal.org)
Security headers
0 / 6
Email and DNS securitySet
SPF
Set
DMARC
Set · quarantine
DKIM selectors
selector2 · s1 · s2
Mail stack
Microsoft 365
IPv6
AAAA present
DNSSEC
DNSKEY · AD
Site verification TXT
Apple · Atlassian · DocuSign · Google · Microsoft
SOA
raina.ns.cloudflare.com
NS
yew.ns.cloudflare.com. · raina.ns.cloudflare.com.
MX
0 urban-org.mail.protection.outlook.com.
Hosting and networkAS13335
A
104.20.47.107 · 172.66.148.184
AAAA
2606:4700:10::6814:2f6b · 2606:4700:10::ac42:94b8
Hosting ASN
AS13335 · 104.20.32.0/20
Hosting organization
CLOUDFLARENET - Cloudflare, Inc.
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
WE1
Certificate remaining
45 days
Certificate SAN
DNS:urban.org · DNS:*.urban.org
Well-known public paths
Present / checked
0 / 1

Website information

When was urban.org registered?

Domain
urban.org
Registration status
Domain registered
Registered
1992-09-02
Registrar
Network Solutions, LLC
Expires
2034-09-01
Domain age
34 years
DNSSEC
Yes
Registry status
client transfer prohibited

Similar sites

What sites are similar to urban.org?

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.