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upwork.com

upwork.com had about 34.53M visits in August 2026, down 4.44% from July; most traffic is direct.

upwork | the world’s work marketplace for freelancing

Website traffic

How much traffic does upwork.com get?

34.53M

-4.44%MoMEstimated monthly visits
567839.02M26.01M13.01M0
Global rank

928

Country rank · United States

1,013

Category rank · Computers Electronics and Technology

34

Average visit duration

10:02

Pages per visit

10.82

Bounce rate

20.89%

Domain rating

91

Domain age

25 years

Search share

15.2%

Sources

Where does upwork.com's traffic come from?

  • Direct
    57.1%
  • Search
    15.2%
  • Social
    11.3%
  • Email
    7.1%
  • Referrals
    4.5%
  • Generative AI
    2.4%
  • Paid search
    1.9%
  • Display ads
    0.5%
  • Other
    0.1%

Regions

Which countries visit upwork.com?

  • United States
    22.0%
  • Pakistan
    13.4%
  • India
    10.6%
  • Philippines
    7.6%
  • Bangladesh
    4.1%

Search visibility

What keywords send traffic to upwork.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. upworkBRAND2.81M2.3M122%
  2. upwork loginBRAND146K146.69K100%
  3. google docs87.37K28.66M0%
  4. fiverr80.11K2.6M3%
  5. up workBRAND65.98K61.55K107%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

Full keyword rankings are a Pro feature

Unlock Pro

Backlink rank

DR

91

Public link score
8.66 / 10
Referring domains
16,133

Baidu rank

What is upwork.com's Baidu rank?

Baidu PC
2
Baidu mobile
2
360 PC
0
Sogou PC
0
Bing
2

Site profile

What does upwork.com show publicly?

Partially available
  • Email authentication
  • Hosting ASN
Hosting
CLOUDFLARENET · AS13335
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 24 days
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
MTA-STS / BIMI
BIMI
DKIM selectors
google · k1
Mail stack
Google Workspace
IPv6
No AAAA
Site verification TXT
Adobe · DocuSign · Facebook · Google · Microsoft · Stripe
SOA
fay.ns.cloudflare.com
NS
fay.ns.cloudflare.com · jim.ns.cloudflare.com
MX
1 aspmx.l.google.com · 10 aspmx3.googlemail.com · 5 alt1.aspmx.l.google.com · 1 more
Hosting and networkAS13335
A
104.18.189.234 · 104.18.188.234
Hosting ASN
AS13335 · 104.18.176.0/20
Hosting organization
CLOUDFLARENET - Cloudflare, Inc.
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
DigiCert Global G2 TLS RSA SHA256 2020 CA1
Certificate remaining
24 days
Certificate SAN
*.upwork.com · upwork.com
Well-known public paths1 hits
Present / checked
1 / 1
/.well-known/security.txt
Present
security summary
Canonical: https://www.upwork.com/.well-known/security.txt · Contact: https://bugcrowd.com/upwork · Contact: mailto:[email protected]

Website information

When was upwork.com registered?

Domain
upwork.com
Registration status
Domain registered
Registered
1/30/2002
Registrar
MarkMonitor Inc.
Expires
1/30/2028
Domain age
25 years
DNSSEC
No
Registry status
client delete prohibited · client transfer prohibited · client update prohibited · server delete prohibited

Similar sites

What sites are similar to upwork.com?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →