Website traffic
How much traffic does uptodate.com get?
6.88M
-6.04%MoMEstimated monthly visits
7.91M5.27M2.64M0
Global rank
7,313
Country rank · United States
3,246
Category rank · Health
65
Average visit duration
04:59
Pages per visit
4.89
Bounce rate
29.84%
Domain age
28 years
Search share
26.4%
Sources
Where does uptodate.com's traffic come from?
- Direct61.2%
- Search26.4%
- Referrals7.6%
- Social1.7%
- Email1.3%
- Paid search1.0%
- Generative AI0.5%
- Display ads0.3%
- Other0.0%
Regions
Which countries visit uptodate.com?
- United States53.3%
- Canada8.6%
- Brazil4.4%
- Mexico3.5%
- Australia3.2%
See how uptodate.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to uptodate.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- uptodateBRAND223.3K216.31K103%
- up to dateBRAND76.23K87.43K87%
- uptodate loginBRAND13.08K11.97K109%
- lmp calculator3.75K5.13K73%
- edd calculator2.9K4.22K69%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does uptodate.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 2.7 KiB
- Hosting
- ATT-INTERNET4 · AS7018
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 146 days
Page and SEO
- Final URL
- https://www.uptodate.com/login
- Title
- UpToDate
- Cross-origin redirect
- Yes
- Word count
- 0
- Internal / external links
- 0 / 0
- Language
- en
- H1 / H2
- 0 / 0
- Images missing alt
- 0 / 0
Technology and tracking2 technologies
- Technology clues
- Bot protection · Consent manager
- External script hosts
- google.com
- Security headers
- 4 / 6
- HSTS / CSP
- HSTS · CSP
- Cookie
- 6（Secure 4）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- DKIM selectors
- selector1 · selector2 · s1 · s2
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Google · Microsoft
- SOA
- cbru.br.ns.els-gms.att.net
- NS
- cbru.br.ns.els-gms.att.net. · cmtu.mt.ns.els-gms.att.net. · ns-west.cerf.net. · 1 more
- MX
- 10 wolterskluwer.mail.protection.outlook.com. · 20 mx1.wolterskluwer.iphmx.com. · 30 mx2.wolterskluwer.iphmx.com.
Hosting and networkAS7018
- A
- 12.130.132.46
- Hosting ASN
- AS7018 · 12.128.0.0/9
- Hosting organization
- ATT-INTERNET4 - AT&T Enterprises, LLC
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- uptodate.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- DigiCert Global G2 TLS RSA SHA256 2020 CA1
- Certificate remaining
- 146 days
- Certificate SAN
- DNS:www.uptodate.com · DNS:www.uptodate.cn · DNS:www.patients.uptodate.com · DNS:www2.uptodate.com · 16 more
robots and AI crawling13 disallowed
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 1
- AI explicitly disallowed
- 13
- AI explicitly allowed
- 3
- Disallow examples
- GPTBot · ChatGPT-User · ClaudeBot · anthropic-ai · Google-Extended · Bytespider · CCBot · cohere-ai · 5 more
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was uptodate.com registered?
- Domain
- uptodate.com
- Registration status
- Domain registered
- Registered
- 1998-07-30
- Registrar
- GoDaddy Corporate Domains, LLC
- Expires
- 2031-07-29
- Domain age
- 28 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to uptodate.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.