Website traffic
How much traffic does upm.com get?
149.12K
+9.53%MoMEstimated monthly visits
161.05K107.37K53.68K0
Global rank
254,383
Country rank · Finland
3,164
Category rank · Metals and Mining
4
Average visit duration
01:46
Pages per visit
2.90
Bounce rate
36.43%
Domain age
30 years
Search share
28.3%
Sources
Where does upm.com's traffic come from?
- Direct55.9%
- Search28.3%
- Referrals12.4%
- Generative AI1.6%
- Paid search0.7%
- Social0.6%
- Email0.4%
- Display ads0.1%
- Other0.0%
Regions
Which countries visit upm.com?
- Finland32.0%
- China10.2%
- United States6.5%
- Uruguay3.7%
- India3.0%
See how upm.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to upm.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- upmBRAND3.48K46.99K7%
- griffin46070.8K1%
- upm työpaikatBRAND240170141%
- upm jobs mills riverBRAND21022096%
- upn company mills river nc21022096%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
What does upm.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 118.9 KiB
- Hosting
- EPISERVER_AS Optimizely AB · AS30811
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 38 days
Page and SEOSchema 5
- Final URL
- https://www.upm.com/
- Title
- UPM.com | A material solutions company
- Description
- We contribute to the sustainable transformation of society with material solutions, utilizing renewable feedstocks.
- Cross-origin redirect
- Yes
- Word count
- 0
- Internal / external links
- 0 / 0
- Canonical
- https://www.upm.com/
- Language
- en
- H1 / H2
- 0 / 0
- Images missing alt
- 0 / 0
- Schema
- ContactPoint · Corporation · ImageObject · Place · PostalAddress
- Hreflang
- en · de · fi · ja · uk-UA · x-default
- OG / Twitter
- OG · Twitter
- Feed / Manifest / AMP
- Manifest
Technology and tracking2 tracking
- Technology clues
- Bot protection · Cloudflare
- Tracking clues
- Google Tag Manager · Google Analytics
- Server
- cloudflare
- Security headers
- 2 / 6
- HSTS / CSP
- CSP
- Alt-Svc
- Set
- Cookie
- 6（Secure 6）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- DKIM selectors
- selector1 · s1 · s2
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Apple · Atlassian · Facebook · Google · Microsoft
- SOA
- ns.domainnetwork.se
- NS
- ns.domainnetwork.se. · ns2.domainnetwork.se.
- MX
- 10 upm-com.mail.protection.outlook.com.
Hosting and networkAS30811
- A
- 217.114.94.2
- Hosting ASN
- AS30811 · 217.114.94.0/24
- Hosting organization
- EPISERVER_AS Optimizely AB
- Hosting country
- SE
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- WE1
- Certificate remaining
- 38 days
- Certificate SAN
- DNS:upm.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 19
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was upm.com registered?
- Domain
- upm.com
- Registration status
- Domain registered
- Registered
- 1996-04-15
- Registrar
- CSC Corporate Domains, Inc.
- Expires
- 2027-04-16
- Domain age
- 30 years
- DNSSEC
- No
- Registry status
- client transfer prohibited · server delete prohibited · server transfer prohibited · server update prohibited
Similar sites
What sites are similar to upm.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.