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upenn.edu

upenn.edu had about 11.58M visits in September 2026, up 25.04% from August; the top source is direct.

Client Challenge

Website traffic

How much traffic does upenn.edu get?

11.58M

+25.04%MoMEstimated monthly visits
78912.5M8.34M4.17M0
Global rank

4,144

Country rank · United States

1,053

Category rank · Universities and Colleges

29

Average visit duration

05:16

Pages per visit

5.90

Bounce rate

37.07%

Search share

35.6%

Sources

Where does upenn.edu's traffic come from?

  • Direct
    47.1%
  • Search
    35.6%
  • Referrals
    7.9%
  • Email
    4.0%
  • Social
    2.8%
  • Generative AI
    1.5%
  • Paid search
    0.6%
  • Display ads
    0.4%
  • Other
    0.0%

Regions

Which countries visit upenn.edu?

  • United States
    86.2%
  • India
    1.8%
  • United Kingdom
    1.2%
  • Canada
    1.0%
  • Hong Kong SAR China
    0.6%

See how upenn.edu compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to upenn.edu?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. upennBRAND37.44K120.32K31%
  2. upenn academic calendarBRAND28.99K16.14K180%
  3. path at penn28.73K23.48K122%
  4. wharton investment competition25.43K25.72K99%
  5. wrds23.48K19.58K120%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

Full keyword rankings are a Pro feature

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Baidu rank

Site profile

What does upenn.edu show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
  • DNSSEC
HTTP
200
Page size
3.0 KiB
Hosting
FASTLY · AS54113
Email authentication
SPF · DMARC none
TLS
TLSv1.3 · 88 days
Page and SEO
Title
Client Challenge
Cross-origin redirect
No
Word count
35
Internal / external links
0 / 0
Language
en
H1 / H2
0 / 0
Images missing alt
0 / 0
Technology and tracking
Server
Varnish
Security headers
0 / 6
Cookie
1（Secure 0）
Email and DNS securitySet
SPF
Set
DMARC
Set · none
DKIM selectors
selector1 · selector2
Mail stack
Proofpoint
IPv6
AAAA present
DNSSEC
DNSKEY · AD
Site verification TXT
Atlassian · DocuSign · Google · OneTrust
SOA
ipam2.nnn.upenn.edu
NS
dns1.udel.edu. · dns2.udel.edu. · adns1.nnn.upenn.edu. · 5 more
MX
10 mxa-00390e01.gslb.pphosted.com. · 10 mxb-00390e01.gslb.pphosted.com.
Hosting and networkAS54113
A
23.185.0.4
AAAA
2620:12a:8000::4 · 2620:12a:8001::4
Hosting ASN
AS54113 · 23.185.0.0/24
Hosting organization
FASTLY - Fastly, Inc.
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
YR1
Certificate remaining
88 days
Certificate SAN
DNS:home.www.upenn.edu · DNS:pantheontest.www.upenn.edu · DNS:transformation.evp.upenn.edu · DNS:upenn.edu · 2 more
robots and AI crawlingHTTP 200
Robots.txt
200
Sitemap
Discovered
Well-known public paths
Present / checked
0 / 5

Website information

Domain
upenn.edu
Registration status
Registration status unconfirmed

Similar sites

What sites are similar to upenn.edu?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →