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up.com.au

up.com.au had about 360.57K visits in September 2026, down 2.14% from August; most traffic is search.

Up - Upgrade Your Banking

Website traffic

How much traffic does up.com.au get?

360.57K

-2.14%MoMEstimated monthly visits
789447.93K298.62K149.31K0
Global rank

114,834

Country rank · Australia

2,336

Category rank · Banking Credit and Lending

36

Average visit duration

01:55

Pages per visit

3.50

Bounce rate

42.45%

Search share

59.3%

Sources

Where does up.com.au's traffic come from?

  • Search
    59.3%
  • Direct
    20.4%
  • Email
    8.1%
  • Referrals
    7.0%
  • Social
    3.4%
  • Display ads
    1.1%
  • Generative AI
    0.7%
  • Other
    0.0%
  • Paid search
    0.0%

Regions

Which countries visit up.com.au?

  • Australia
    91.2%
  • United States
    1.9%
  • Indonesia
    1.2%
  • United Kingdom
    1.1%
  • Brazil
    0.8%

See how up.com.au compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to up.com.au?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. up bank17.4K14.53K120%
  2. upBRAND6.4K278.17K2%
  3. upbank4.43K6.43K69%
  4. up card1.49K1.38K108%
  5. up bank login1.32K1.01K131%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does up.com.au show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
186.8 KiB
Hosting
GOOGLE-CLOUD-PLATFORM · AS396982
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 99 days
Page and SEO
Title
Up - Upgrade Your Banking
Description
We’re a bank built to give, not take—designing tools that put you in control of your financial future. Driven by free-thinkers, not bankers, we’re redefining modern banking for over 1 million Aussies.
Cross-origin redirect
No
Word count
393
Internal / external links
22 / 8
H1 / H2
0 / 5
Images missing alt
1 / 2
Technology and tracking4 tracking
Tracking clues
Google Tag Manager · Google Analytics · Meta Pixel · TikTok Pixel
External script hosts
googletagmanager.com
Social links
instagram.com · x.com · linkedin.com · tiktok.com · youtube.com · facebook.com
Generator
Gatsby 5.16.1
Server
Google Frontend
Security headers
6 / 6
HSTS / CSP
HSTS · CSP
Alt-Svc
Set
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
MTA-STS / BIMI
BIMI
DKIM selectors
google
Mail stack
Google Workspace
IPv6
No AAAA
CAA issuers
sectigo.com · pki.goog · digicert.com · letsencrypt.org
Site verification TXT
Google
SOA
ns-cloud-a1.googledomains.com
NS
ns-cloud-a4.googledomains.com. · ns-cloud-a3.googledomains.com. · ns-cloud-a1.googledomains.com. · 1 more
MX
1 aspmx.l.google.com. · 5 alt1.aspmx.l.google.com. · 5 alt2.aspmx.l.google.com. · 2 more
Hosting and networkAS396982
A
35.190.67.76
Hosting ASN
AS396982 · 35.190.0.0/16
Hosting organization
GOOGLE-CLOUD-PLATFORM - Google LLC
Hosting country
US
BGP announcement
Yes
Reverse DNS
76.67.190.35.bc.googleusercontent.com
TLS
TLSv1.3 · Verified
Certificate issuer
Thawte TLS RSA CA G1
Certificate remaining
99 days
Certificate SAN
DNS:*.up.com.au · DNS:*.up.me · DNS:up.com.au · DNS:up.me
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
URL set · 454
AI explicitly disallowed
0
AI explicitly allowed
16
Well-known public paths3 hits
Present / checked
3 / 5
/llms.txt
Present · 6.6 KiB
/.well-known/security.txt
Present · 211 B
/app-ads.txt
Present · 56 B
llms summary
> Identity: Up (Authorised Deposit-taking Institution) · > Parent: Backed by Bendigo and Adelaide Bank Ltd (AFSL 237879) · > Currency: AUD | Region: Australia
security summary
Contact: https://bugcrowd.com/engagements/bendigobank-vdp/submissions/new · Policy: https://bugcrowd.com/engagements/bendigobank-vdp · Acknowledgments: https://bugcrowd.com/engagem

Website information

Domain
up.com.au
Registration status
Domain registered
Registrar
Corporation Service Company (Aust) Pty Ltd
Registry status
serverDeleteProhibited · serverRenewProhibited · serverTransferProhibited · serverUpdateProhibited

Similar sites

What sites are similar to up.com.au?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →