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unum.com

unum.com had about 895.05K visits in September 2026, down 12.19% from August; most traffic is direct.

Unum Insurance | Disability Insurance | Life Insurance | Financial Protection

Website traffic

How much traffic does unum.com get?

895.05K

-12.19%MoMEstimated monthly visits
7891.13M750.6K375.3K0
Global rank

42,657

Country rank · United States

8,555

Category rank · Insurance

96

Average visit duration

05:46

Pages per visit

6.82

Bounce rate

29.66%

Domain age

30 years

Search share

19.6%

Sources

Where does unum.com's traffic come from?

  • Direct
    63.7%
  • Search
    19.6%
  • Email
    6.8%
  • Display ads
    4.3%
  • Referrals
    3.3%
  • Social
    1.9%
  • Generative AI
    0.3%
  • Paid search
    0.2%
  • Other
    0.0%

Regions

Which countries visit unum.com?

  • United States
    98.7%
  • Canada
    0.2%
  • Poland
    0.2%
  • United Kingdom
    0.1%
  • India
    0.1%

See how unum.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to unum.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. unumBRAND42.57K48.51K88%
  2. unum loginBRAND9.39K4.55K206%
  3. unum life insurance company of americaBRAND1.84K1.15K160%
  4. unum dental provider loginBRAND1.45K1.16K125%
  5. unum groupBRAND1.05K2.5K42%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does unum.com show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
152.3 KiB
Hosting
UNUMGROUP-AS · AS29888
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 50 days
Page and SEO
Title
Unum Insurance | Disability Insurance | Life Insurance | Financial Protection
Description
Unum provides comprehensive financial insurance products to industries of all sizes. Leader in disability insurance, life insurance, compliance and developing HR technology solutions for our clients.
Cross-origin redirect
Yes
Word count
673
Internal / external links
47 / 5
Language
en
H1 / H2
4 / 6
Images missing alt
0 / 20
OG / Twitter
OG
Technology and tracking1 tracking
Technology clues
Next.js · Consent manager
Tracking clues
Google Tag Manager
Social links
facebook.com · linkedin.com
Server
volt-adc
Security headers
4 / 6
HSTS / CSP
HSTS · CSP
Cookie
1(Secure 1)
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
selector1 · selector2 · k1 · s1 · s2
Mail stack
Proofpoint
IPv6
No AAAA
Site verification TXT
Apple · Canva · Google · Microsoft
SOA
ns-498.awsdns-62.com
NS
ns-1424.awsdns-50.org. · ns-1613.awsdns-09.co.uk. · ns-498.awsdns-62.com. · 1 more
MX
10 mxa-004bf101.gslb.pphosted.com. · 10 mxb-004bf101.gslb.pphosted.com.
Hosting and networkAS29888
A
192.136.182.239
Hosting ASN
AS29888 · 192.136.182.0/24
Hosting organization
UNUMGROUP-AS - Unum Group
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
Corporation Service Company RSA OV SSL CA 2
Certificate remaining
50 days
Certificate SAN
DNS:sitecore.unum.com · DNS:api.sitecore.unum.com · DNS:benefitslearningcenter.com · DNS:cmspublic.unum.com · 16 more
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
URL set · 784
AI explicitly disallowed
0
AI explicitly allowed
16
Well-known public paths
Present / checked
0 / 5

Website information

When was unum.com registered?

Domain
unum.com
Registration status
Domain registered
Registered
1996-08-06
Registrar
CSC Corporate Domains, Inc.
Expires
2027-08-05
Domain age
30 years
DNSSEC
No
Registry status
client transfer prohibited · server delete prohibited · server transfer prohibited · server update prohibited

Similar sites

What sites are similar to unum.com?

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.