Website traffic
How much traffic does unsplash.com get?
24.12M
-2.42%MoMEstimated monthly visits
26.69M17.8M8.9M0
Global rank
1,601
Country rank · India
872
Category rank · Photography
6
Average visit duration
03:23
Pages per visit
5.15
Bounce rate
39.83%
Domain age
13 years
Search share
54.2%
Sources
Where does unsplash.com's traffic come from?
- Search54.2%
- Direct35.1%
- Referrals5.0%
- Social3.1%
- Generative AI1.4%
- Display ads0.6%
- Email0.5%
- Paid search0.1%
- Other0.0%
Regions
Which countries visit unsplash.com?
- United States18.0%
- India11.5%
- United Kingdom4.3%
- France3.2%
- Canada3.1%
See how unsplash.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to unsplash.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- unsplashBRAND1.45M1.18M123%
- wallpaper95.66K1.12M9%
- unplash56.03K47.06K119%
- wallpapers42.71K151.8K28%
- wallpaper for pc38.59K177.94K22%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does unsplash.com show publicly?
- HTTP 401
- Email authentication
- Hosting ASN
- HTTP
- 401
- Indexing
- noindex
- Page size
- 7.5 KiB
- Hosting
- FASTLY · AS54113
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.2 · 92 days
Page and SEOnoindex
- Title
- 正在确认你是不是机器人！
- Cross-origin redirect
- No
- Word count
- 344
- Internal / external links
- 2 / 2
- Language
- zh-CN
- Noindex
- Yes
- H1 / H2
- 1 / 0
- Images missing alt
- 2 / 2
Technology and tracking
- Security headers
- 1 / 6
- HSTS / CSP
- HSTS
- Cookie
- 3（Secure 1）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- DKIM selectors
- google · default · k1 · s1 · s2
- Mail stack
- Google Workspace
- IPv6
- No AAAA
- Site verification TXT
- SOA
- ns1.dnsimple-edge.com
- NS
- ns1.dnsimple-edge.com. · ns2.dnsimple-edge.net. · ns3.dnsimple-edge.io. · 1 more
- MX
- 1 aspmx.l.google.com. · 5 alt1.aspmx.l.google.com. · 5 alt2.aspmx.l.google.com. · 2 more
Hosting and networkAS54113
- A
- 151.101.129.181 · 151.101.193.181 · 151.101.1.181 · 151.101.65.181
- Hosting ASN
- AS54113 · 151.101.128.0/22
- Hosting organization
- FASTLY - Fastly, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.2 · Verified
- Certificate issuer
- GlobalSign Atlas R3 DV TLS CA 2025 Q4
- Certificate remaining
- 92 days
- Certificate SAN
- DNS:unsplash.com
robots and AI crawling2 disallowed
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 1
- AI explicitly disallowed
- 2
- AI explicitly allowed
- 14
- Disallow examples
- ClaudeBot · Bytespider
Well-known public paths1 hits
- Present / checked
- 1 / 1
- /.well-known/security.txt
- Present · 130 B
- security summary
- Contact: support@unsplash.com · Encryption: https://keybase.io/elcuervo/pgp_keys.asc · Acknowledgments: https://unsplash.com/security
Website information
When was unsplash.com registered?
- Domain
- unsplash.com
- Registration status
- Domain registered
- Registered
- 2013-05-29
- Registrar
- 1API GmbH
- Expires
- 2027-05-29
- Domain age
- 13 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to unsplash.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.