Website traffic
How much traffic does umass.edu get?
3.29M
+72.16%MoMEstimated monthly visits
3.55M2.37M1.18M0
Global rank
16,042
Country rank · United States
3,968
Category rank · Universities and Colleges
177
Average visit duration
03:55
Pages per visit
4.28
Bounce rate
45.24%
Search share
40.0%
Sources
Where does umass.edu's traffic come from?
- Search40.0%
- Direct34.3%
- Referrals15.3%
- Email3.8%
- Social3.2%
- Display ads1.3%
- Generative AI1.2%
- Paid search1.0%
- Other0.0%
Regions
Which countries visit umass.edu?
- United States85.2%
- Vietnam1.8%
- Canada1.3%
- Philippines1.0%
- India0.8%
See how umass.edu compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to umass.edu?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- canvas umassBRAND43.71K37.89K115%
- umass footballBRAND32.26K140.9K23%
- canvas27.71K6.01M1%
- umass amherstBRAND17.44K65.96K26%
- spire umassBRAND16.97K8.89K191%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
What does umass.edu show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 233.6 KiB
- Hosting
- FIVE-COLLEGES-AS · AS1249
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.2 · 42 days
Page and SEO
- Final URL
- https://www.umass.edu/
- Title
- UMass Amherst : UMass Amherst
- Cross-origin redirect
- Yes
- Word count
- 978
- Internal / external links
- 125 / 13
- Canonical
- https://www.umass.edu/
- Language
- en
- H1 / H2
- 1 / 9
- Images missing alt
- 0 / 23
- OG / Twitter
- OG · Twitter
- Feed / Manifest / AMP
- Manifest
Technology and tracking1 tracking
- Technology clues
- jQuery
- Tracking clues
- Google Tag Manager
- External script hosts
- events.umass.edu
- Social links
- facebook.com · instagram.com · tiktok.com · youtube.com · twitter.com · linkedin.com
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- DKIM selectors
- google · selector1 · s1 · s2
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Apple · Atlassian · Canva · DocuSign · Google
- SOA
- grid-soa.it.umass.edu
- NS
- ns1.umass.edu. · ns2.umass.edu. · ns3.umass.edu.
- MX
- 5 umass-edu.mail.protection.outlook.com.
Hosting and networkAS1249
- A
- 128.119.8.148
- Hosting ASN
- AS1249 · 128.119.0.0/16
- Hosting organization
- FIVE-COLLEGES-AS - University of Massachusetts - AMHERST
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- origin-www.umass.edu
- TLS
- TLSv1.2 · Verified
- Certificate issuer
- InCommon RSA OV SSL CA 3
- Certificate remaining
- 42 days
- Certificate SAN
- DNS:www.umass.edu · DNS:ag.umass.edu · DNS:alumni.umass.edu · DNS:apps.umass.edu · 16 more
Website information
- Domain
- umass.edu
- Registration status
- Registration status unconfirmed
Similar sites
What sites are similar to umass.edu?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.