Website traffic
How much traffic does um.fi get?
164.18K
-18.30%MoMEstimated monthly visits
217.04K144.7K72.35K0
Global rank
265,460
Country rank · Finland
2,236
Category rank · Government
17
Average visit duration
00:48
Pages per visit
1.96
Bounce rate
43.85%
Domain age
15 years
Search share
56.6%
Sources
Where does um.fi's traffic come from?
- Search56.6%
- Direct24.4%
- Referrals12.8%
- Social4.8%
- Email1.2%
- Generative AI0.2%
- Display ads0.0%
- Other0.0%
- Paid search0.0%
Regions
Which countries visit um.fi?
- Finland51.8%
- United States4.3%
- Sweden3.2%
- France2.1%
- Türkiye2.1%
See how um.fi compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to um.fi?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- venäjä1.21K2.74K44%
- ulkoministeriöBRAND9901.07K93%
- iran6203.05M0%
- georgia510449.03K0%
- matkustustiedotteett42047089%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does um.fi show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- DNSSEC
- HTTP
- 200
- Page size
- 313.2 KiB
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 68 days
Page and SEO
- Final URL
- https://um.fi/etusivu
- Title
- Etusivu - Ulkoministeriö
- Description
- Ulkoministeriön verkkopalvelu
- Cross-origin redirect
- No
- Word count
- 2,053
- Internal / external links
- 456 / 25
- Canonical
- https://um.fi/etusivu
- Language
- fi-FI
- H1 / H2
- 1 / 90
- Images missing alt
- 6 / 11
- OG / Twitter
- OG · Twitter
- OG locale
- fi_FI
Technology and tracking1 tracking
- Technology clues
- Bootstrap · jQuery
- Tracking clues
- Matomo
- Social links
- twitter.com · instagram.com · linkedin.com · facebook.com · youtube.com
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- Not found
- IPv6
- AAAA present
- DNSSEC
- DNSKEY · AD
- SOA
- bayan.ns.cloudflare.com
- NS
- fay.ns.cloudflare.com. · bayan.ns.cloudflare.com.
Hosting and networkAS13335
- A
- 104.17.49.113 · 104.17.50.113
- AAAA
- 2606:4700::6811:3171 · 2606:4700::6811:3271
- Hosting ASN
- AS13335 · 104.17.48.0/20
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- WE1
- Certificate remaining
- 68 days
- Certificate SAN
- DNS:um.fi · DNS:*.um.fi
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /.well-known/security.txt
- Present · 57 B
- security summary
- Contact: mailto:tietoturva.um@gov.fi
Website information
When was um.fi registered?
- Domain
- um.fi
- Registration status
- Domain registered
- Registered
- 2011-05-16
- Expires
- 2027-05-16
- Domain age
- 15 years
- DNSSEC
- Yes
- Registry status
- active
Similar sites
What sites are similar to um.fi?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.