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ucl.ac.uk

ucl.ac.uk had about 5.53M visits in September 2026, up 22.09% from August; the top source is search.

Student Support and Wellbeing Services protocol for supporting students who may be feeling suicidal

Traffic

5.53M

+22.09%MoMEstimated monthly visits
7895.97M3.98M1.99M0
Global rank

7,943

Country rank · United Kingdom

428

Category rank · Universities and Colleges

3

Average visit duration

05:23

Pages per visit

6.43

Bounce rate

36.63%

Search share

41.2%

Traffic sources

  • Search
    41.2%
  • Direct
    35.4%
  • Referrals
    12.0%
  • Email
    3.7%
  • Display ads
    2.9%
  • Social
    2.6%
  • Generative AI
    1.9%
  • Paid search
    0.3%
  • Other
    0.2%

Regions

  • United Kingdom
    61.0%
  • United States
    8.0%
  • Hong Kong SAR China
    2.7%
  • India
    2.1%
  • France
    1.5%

Related boards: Most visited websites in the United Kingdom

See how ucl.ac.uk compares with the most visited websites in the world, the fastest growing websites, top websites by AI referrals and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. BRAND1.28M3.03M42%
  2. 48.18K34.1K141%
  3. 33.14K87.49K38%
  4. 30.83K17.26K179%
  5. 23.93K47.41K51%

Keyword rankings

Keyword rankings

See the keywords ucl.ac.uk ranks for on Google, the pages that bring it traffic, and the competitors fighting it for search traffic.

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Backlink rank

Global position

#650

3

2026-10-31

Referring IPs
39,761
Referring subnets
19,965
.AC.UK rank
#14
Public link score
8.75 / 10
Referring domains
24,347

Baidu rank

Website information

Domain
ucl.ac.uk
Registration status
Registration status unconfirmed

Similar sites

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What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →
Cite or embed

ucl.ac.uk had about 5.53M visits in September 2026, up 22.09% from August; the top source is search. Source: Vaneform estimates, https://vaneform.com/e/ucl-ac-uk (updated 2026-11-01).

Show this report's monthly visits on your site or README. Updates with each data month.

<a href="https://vaneform.com/e/ucl-ac-uk" rel="nofollow"><img src="https://vaneform.com/api/badge/ucl-ac-uk" alt="ucl.ac.uk monthly visits · Vaneform" height="20"></a>