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turo.com

turo.com had about 9.06M visits in September 2026, down 17.59% from August; the top source is direct.

Turo car rental marketplace | Rent a car for any trip

Traffic

9.06M

-17.59%MoMEstimated monthly visits
78913.44M8.96M4.48M0
Global rank

4,312

Country rank · United States

1,117

Category rank · Car Rentals

3

Average visit duration

05:23

Pages per visit

6.84

Bounce rate

31.68%

Domain age

25 years

Search share

31.1%

Traffic sources

  • Direct
    34.1%
  • Search
    31.1%
  • Paid search
    13.3%
  • Display ads
    8.3%
  • Referrals
    4.3%
  • Social
    3.7%
  • Email
    3.0%
  • Other
    1.4%
  • Generative AI
    0.8%

Regions

  • United States
    76.9%
  • Canada
    7.3%
  • France
    4.6%
  • Australia
    2.9%
  • United Kingdom
    2.5%

See how turo.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. turoBRAND832.31K507.03K164%
  2. turo car rentalBRAND94.63K35.31K268%
  3. getaround19.98K56.97K35%
  4. turo rentalBRAND6.06K4.61K132%
  5. get around5.76K17.57K33%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
962.1 KiB
Hosting
CLOUDFLARENET · AS13335
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 55 days
Page and SEOSchema 3
Title
Turo car rental marketplace | Rent a car for any trip
Description
Book a car rental on Turo, skip the rental counter. From EVs and trucks to luxury vehicles, find the right car for your trip. Free cancellation on most trips.
Cross-origin redirect
No
Word count
1,726
Internal / external links
338 / 6
Canonical
https://turo.com/
Language
en-us
H1 / H2
1 / 0
Images missing alt
0 / 81
Schema
ContactPoint · Organization · WebSite
Hreflang
x-default · en-AU · en-CA · en-GB · en-US · es-US · fr-CA · fr-FR · 1 more
OG / Twitter
OG · Twitter
Technology and tracking3 tracking
Technology clues
Next.js · Cloudflare · React · Segment
Tracking clues
Google Tag Manager · Google Analytics · Cloudflare Web Analytics
External script hosts
resources.turo.com · static.cloudflareinsights.com
Social links
facebook.com · instagram.com · tiktok.com · youtube.com
Security headers
0 / 6
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
MTA-STS / BIMI
BIMI
DKIM selectors
google · s1 · s2
Mail stack
Google Workspace
IPv6
AAAA present
Site verification TXT
Apple · Atlassian · Facebook · Google · Microsoft · Stripe
SOA
may.ns.cloudflare.com
NS
may.ns.cloudflare.com. · roman.ns.cloudflare.com.
MX
1 aspmx.l.google.com. · 10 alt3.aspmx.l.google.com. · 10 alt4.aspmx.l.google.com. · 2 more
Hosting and networkAS13335
A
104.18.37.91 · 172.64.150.165
AAAA
2a06:98c1:310d::6812:255b · 2606:4700:4407::ac40:96a5
Hosting ASN
AS13335 · 104.18.37.0/24
Hosting organization
CLOUDFLARENET - Cloudflare, Inc.
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
WE1
Certificate remaining
55 days
Certificate SAN
DNS:turo.com · DNS:*.turo.com
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
Index · 11
AI explicitly disallowed
0
AI explicitly allowed
0
Well-known public paths1 hits
Present / checked
1 / 1
/.well-known/security.txt
Present · 240 B
security summary
Contact: mailto:security-compliance@turo.com · Expires: 2024-01-01T08:00:00.000Z · Preferred-Languages: en

Website information

Domain
turo.com
Registration status
Domain registered
Registered
2002-03-23
Registrar
MarkMonitor Inc.
Expires
2027-03-23
Domain age
25 years
DNSSEC
No
Registry status
client delete prohibited · client transfer prohibited · client update prohibited

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What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.